Simplify Mobile Innovation with Oracle Fusion Middleware

2. Simplify Mobile Innovation with Oracle Fusion Middleware SuhasUliyar Vice President Oracle Ed Zou Vice President Oracle • Panelists: Infotech, Accenture, Los Angeles Dept. of Building & Safety

3. Agenda OrACLE MOBILE SOLUTION Demonstration Customer Panel

4. The Enterprise Evolution The New Normal Mobile Things Mainframe Client/Server Web

5. Mobile & Cloud Computing 90% of CIO expect to deploy more than 25 mobile apps in 2014. Market for Cloud-based Mobile Apps is expected to grow by 88% from 2009 to 2014 By 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1. Source: Forbes: Mobile Business Statistics For 2012 Your Logo

6. MobilityIs A Significant Challenge for I.T. Top Mobility Challenges for CIOs Mobility is Expensive Bring Your Own Device (BYOD) Practices in 2011 41% 41% Securing corporate information 74% Allow some sort of BYOD usage. Supporting multiple devices Integrating with other systems CIOs cited Mobility is expensive & a critical challenge 31% Less than 10% “FULLY AWARE” of the devices accessing their network Up to$250 28% 10% per device/ annually Includes cost of connectivity, infrastructure and support Forbes: Mobile Business Statistics For 2012 McKinsey, 2012: Mobility Disruption: A CIO Perspective CIO Insight: Top Challenges of Enterprise Mobility, 2012 74%

7. Shortcomings from current approaches Tactical project based implementations Silo’d mobile & ‘rest of IT’ architecture Focus on mobile devices & UI yet no true BYOD strategy High cost of implementing security but still not IT compliant Connecting to enterprise is complex, time consuming & costly

8. Oracle Mobile Solution

9. Oracle Mobile Solution Mobile Apps Mobile security Mobile Platform CRM ERP B2B B2B

10. Oracle Mobile Applications

11. Mobile Apps Today … More and More On The Way PeopleSoft PeopleSoft PeopleSoft PeopleSoft PeopleSoft PeopleSoft CASH MANAGER EXECUTIVE HOMEPAGE LINE LEVEL MANAGER PeopleSoft PeopleSoft Siebel CRM Siebel CRM Siebel CRM Siebel CRM PeopleSoft PeopleSoft PeopleSoft PeopleSoft PeopleSoft PeopleSoft Siebel CRM Siebel CRM TIME REPORTING TRAVEL AUTHORIZATION PROJECTS COMPANY DIRECTORY PHARMA SALES LIFE SCIENCES PHARMA SALES REP COMPANY DIRECTORY PHARMA SALES LIFE SCIENCES PHARMA SALES REP EXPENSES EXPENSES REQUISITIONS APPROVAL TPM CONSUMER GOODS REQUISITIONS APPROVAL TPM CONSUMER GOODS Siebel CRM Siebel CRM SERVICE ORDERS SERVICE ORDERS PeopleSoft PeopleSoft PeopleSoft Siebel CRM Siebel CRM PROCUREMENT OFFICER HOMEPAGE TIME CARD BENEFIT PLANS MODIFICATION CUSTOMER 360 MOBILE KNOWLEDGE PeopleSoft Siebel CRM Siebel CRM Siebel CRM Siebel CRM Siebel CRM Siebel CRM Siebel CRM Siebel CRM Siebel CRM Siebel CRM PAYMENT REQUEST OPPORTUNITIES RETAIL EXECUTION CONSUMER GOODS CONTACTS SERVICE REQUEST STATUS FIELD SERVICE OPPORTUNITIES RETAIL EXECUTION CONSUMER GOODS CONTACTS SERVICE REQUEST STATUS FIELD SERVICE JD Edwards JD Edwards JD Edwards JD Edwards E-Business Suite E-Business Suite REQUSITIONS REQUSITIONS EXPENSES EXPENSES E-Business Suite E-Business Suite E-Business Suite E-Business Suite E-Business Suite E-Business Suite ORDERS ORDERS JD Edwards JD Edwards JD Edwards JD Edwards JD Edwards SERVICE ORDERS TRANSPORTATION SERVICE ORDERS TRANSPORTATION AGILE PLM AGILE PLM SERVICE ORDERS PURCHASE ORDERS PO APPROVAL SUPPLIER SELF SERVICE PROJECTS ON THE GO JD Edwards REQUISITIONS E-Business Suite E-Business Suite E-Business Suite E-Business Suite E-Business Suite AGILE PLM EXPENSES PROJECTS ON THE GO WAREHOUSE INTEGRATION COMPANY DIRECTORY SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM E-Business Suite CANDIDATE SCREENING WORKER PORTRAIT WORKER PORTRAIT APPROVALS CANDIDATE SCREENING APPROVALS E-Business Suite E-Business Suite SUPPLIER SELF SERVICE SAAS HCM PeopleSoft SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM E-Business Suite REQUEST STATUS REQUEST STATUS JD Edwards RESUME SCREENING CANDIDATE SCREENING SUCCESSION PLANNING TIME CARD INTERVIEW MANAGEMENT TALENT REVIEW LEARNING TIME CARD APPROVALS MAINTENANCE SERVICE REQUEST REQUISITION EXPENSES SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM SAAS HCM JD Edwards JD Edwards SAAS HCM SAAS HCM SAAS HCM JD Edwards E-Business Suite E-Business Suite E-Business Suite E-Business Suite SAAS HCM Siebel CRM Siebel CRM JD Edwards PeopleSoft PeopleSoft PeopleSoft SAAS HCM RESUME SCREENING RESUME SCREENING COMPANY DIRECTORY RECRUITING COMPANY DIRECTORY RECRUITING PO APPROVAL GOALS PO APPROVAL GOALS RECRUITING WAREHOUSE INQUIRY EXPENSES ASSET MANAGEMENT WORKER ABSENCES WORKER PORTRAIT WORKER ABSENCES TIMECARD BENEFIT PLANS MODIFICATION GUIDED SELF SERVICE PRM CLIENTELLING ASSET MANAGEMENT REQUISITIONS

12. Oracle Mobile Platform

13. Oracle Mobile Platform One Platform, Any App, Any Data, Any Device – Secure Multi-Channel Native, Web, Hybrid Maximize existing IT investments • Develop cross platform & multi channel and multi device applications • Integrate data and services across the Enterprise and Mobile devices • Secure information uniformly across all layers of enterprise and mobile apps • Deploy & Manage cloud and on-premises for multi-channel delivery Develop Oracle Mobile Platform DEPLOY MANAGE Integrate Secure On-PremisePackagedApplications CUSTOM Applications Cloud

14. Develop: Mobile Development Framework • Build Once, Run on Multiple-Platform • Phones, Tablets, IOS, Android • HTML5/Javascript or Native • Consistent Business Logic & Data Model • Disconnected: SQLite with Encryption • Full Access to Native Device Features • Modular, Reusable Application Components

15. Integrate: Mobile Service Integration Service Enablement, Management and Integration • Reuse existing application services • Rapid response to new business requests • Fast access to data and services across the Enterprise and external sources • Reliable and solid orchestration platform RESTful API SOA Foundation Integration Infrastructure Existing Services InventoryCheck Service CreditCheck Service Production Service CustomerStatus Service Order Service Billing Service Oracle Applications CloudApplications ISV/Custom Applications

16. API Security – Secure Mobile Access to Corporate Information • ExtendAccess Management to REST API’s • Context Aware • Authentication • Authorization • Fraud Detection • Security Tokens • Data Redaction • Audit Access Management SecureREST API’s Client Throttling {“JSON”} < XML > API Key Management OAUTH 2.0 Client & Server Native JSON & XMLProcessing API Control & Governance ThreatProtection API Management & Monitoring Transformation

17. Context Aware Authorization Secure Transactions Redact Sensitive Information • Context Aware • Standards Based • Full Audit Trail • Enforce without changing the application

18. Deploy & Manage: Enterprise Scalability • Performance: Highly responsive mobile apps through in memory data cache • Scalability: Support millions of concurrent mobile applications and users • Availability: 24X7 availability REST Coherence Notifications Business Logic Weblogic Server JPA / TPMC

19. Oracle Enterprise Manager Business Driven Application Management • Complete end to end management across the stack • Real enduser experience • Trace transactions across stack • Monitor applications in depth • Diagnose issues quickly for remediation Applications andApplication Services Middleware Database Host, OS, Storage and Network

20. Oracle Mobile Security

21. Extend Identity to Enterprise Mobility • Unify Identity and BYOD Management • Extend user/role mgmt to device mgmt • Role Request based Application Distribution • Secure, Managed Application Container • Single Sign-On for Mobile Applications • Application Security policies • Wrap Custom, ADF Mobile & Oracle Applications

22. Mobile SSO and Adaptive Authentication • Mobile Single-Sign-on • Flexible Options for Devices, Applications and Users

23. Detailed Mobile Visibility Real-time and historic device and user access attempts and risk scores Device characteristics analysis, including OS and SDK versions

24. SuperValu: Securing iPads with Mobile Security • Reduce Cost & Increase Security • Situation: Increasing productivity and providing store managers with better business analytics on the go. • Challenge: Providing access on IPads to 2200 store managers across North America • Solution: Deploy Oracle Access Management 11g R2 to provide access management for apps deployed on IPads. • Result: Improved manager satisfaction, Improved productivity by providing application access anytime and anywhere.

25. New: Oracle Mobile Cloud Service • Easily define mobile interfaces, mobile APIs and build mobile apps for your enterprise systems • Extend by connecting mobile developers with enterprise data and back-end services • Empower Developers, IT and business to deliver highly engaging mobile experiences

26. D E M O N S T R A T I O N

27. Customer Panel

28. Location Intelligence Company GIS, Mobile, LBS products Spatial Content & Platform Provider InfoMobil tracking system 800 Customers 2 Operation Centers 50,000+ Mobile Devices 2000+ Users Ali U. PekerCEO Customer Showcase Sample InfoMobil Customers

29. Issue over 115,200 permits with an estimated valuation of over $3 billion annually Issue over 30,000 online permits annually Review and approve plans for over 34,700 projects annually Conduct over 667,000 inspections annually Complete and close over 55,000 code enforcement cases annually Service an estimated 750,000 commercial and residential structures Sheetal Paranjpye Project Manager Customer Showcase Los Angeles Department of Building and Safety

30. Accenture Mobility:Our History and Performance

31. Infotech Solution Results Challenges • Better User Experience • Many Mobile tracking users • Vehicle location display with 1 sec delay • 5,8X Less Disk Space • 88X performance on reports • 10X More throughput • Oracle Database with Spatial, RAC, Partitioning • Fusion Middleware, Mapviewer • ADF & ADF Mobile • Exadata • Many Customer Entities • More than 10,0000,000 transcation per hour • Access from Internet, Mobile Application, SMS, twitter • 50 K Mobile Tracking Devices • Near online processing • Many complex reports

32. Los Angeles Dept. of Building & Safety(LADBS) Solution Results Challenges • Better User Experience • Online Self Service Portal to apply for non-plan check permits • Mobile tracking for Permits • Reporting violation by citizens via Mobile • Over 40 applications on different platforms using different technology • Increasing maintenance and license costs with aging technology • Lack of reusability • Constant changes in business rules and processes • Fusion Middleware • Portal and Content • SOA • Oracle Database • ADF & ADF Mobile • Integration • ESRI ArcGIS • MS Active Directory • Payment System

33. Accenture Mobility What We Do Key Differentiators Our Vision • Skills and Capabilities • Scale, People, and Partnerships • World-class Processes, Industrialized Assets and Infrastructure • Commitment to Results: Performance Delivered • To be the leading mobility provider for the digital enterprise • Help clients embrace mobility as a transformational trategyto deliver real, measurable, and sustainable improvements in business performance

34. LADBS Solution Architecture

35. Infotech Solution Architecture

36. Accenture Foundation Platformfor Oracle & Mobility Scaling the edge, revitalizing the core Accenture Foundation for Oracle (AFPO) • Accelerator for Oracle’s Fusion Middleware and AFPO is at the heart of business. • Growing portfolio of over 100 clients. • Acombination of Oracle products & guidance with Accenture IP based on project experience. Agile Supply Chains Instant fulfilment AFPO Mobile Social Mobility Analytics Cloud • Addition of ADF Mobile enables new business models • Able to reach new audiences in new ways • Enabling new, more efficient ways of working • Renewing the core of a business • Allowing business transformation • AFPO v5 incorporates Mobility and Oracle’s Mobile platform. Brand loyalty measured in weeks/days Enter & break partnerships at will

37. Oracle Mobile Platform Take-Aways One Enterprise Platform, Open, Integrated and Secure Innovation built on top of existing IT architectures Leverage existing developer & IT skills Out of box Oracle Mobile Apps built on Fusion Middleware Consistent security governance for mobile & enterprise

38. Must-See Sessions EXHIBITION HALL OPEN EXHIBITION HALL OPEN Monday – Wednesdayonly! Monday – Wednesdayonly!

39. For More Information Twitter Facebook Blogs LinkedIn YouTube Visit: www.oracle.com/middleware

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44. Agilent Technologies ProvidesMobile Access to Enterprise Apps to Employees Results Solutions Challenges • Fast development to production – 6 months • Leverage existing skills and systems • Scalable deployment • Deliver 6 mobile apps on an aggressive timelines spanning many multiple applications: EBS, Siebel, People Soft • Focus on iOS Platform first, Cross Platform – ability to support Android later • Mobile integration architecture, leveraging existing solutions • Solution provides mobile access to business application, with security, and workflow

45. Sabre Governs and Expose Application Services to Partners on Mobile Results Solutions Challenges • Created Sabre Web Services (SWS) as the preferred approach for client application developers to access and consume Sabre Holdings’ services and content • Deployed Oracle Enterprise Repository11g to create a common communication channel for automated exchange of metadata and service information for travel industry partners • Secured more than 12,000 subscriptions to SWS from Sabre Travel Network and Sabre Airline Solutions customers • Support efforts of Sabre’s travel industry partners and customers to launch service-oriented architectures (SOAs) to integrate with Sabre companies • Support partners and customers to access Sabre services via mobile devices

46. Los Angeles Department of Water and Power: Customer Self Service with Mobile App Results Solutions Challenges • Used Oracle WebCenter Portal, Oracle WebCenter Content to deliver self-service portal using SOA Suite to integrate with Siebel, IBM Mainframe, Electronic Bill Payment System, IDM to integrate with Active Directory • Extend to mobile device with WC Portal and ADF • Improved customer productivity through self service and mobile self-service, reduced printing and storage costs • Replaced out-dated portal and manual processes to enable better experience for customer service • Need to enable mobile access for customers • Webcast with LADWP

47. Micros Modernize Hotel Management with SOA Suite, WebCenter and ADFm Results Solutions Challenges • Transitioned OPERA from a client-server application to a full Web client with Oracle SOA Suite and Oracle WebCenter, enabling mobile access and integration with Web 2.0 technologies to better meet hospitality and service industry client needs • Micros’ suite of hotel management products provide a comprehensive, secure, multichannel user interface from desktop to mobile device. • Enhance business processes by modernizing the application user interface to provide global access and mobile device compatibility, while enhancing workflow and collaboration functions  Snapshot