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CCATC. CSUN 2008. 2. John Lee, MS, OTR/L, ATP Paul J. Mortola, MS, OTR/L, ATP . Central Coast Assistive Technology CenterPO Box 4310San Luis Obispo, Ca. 93401www.ccatc.org. CCATC. CSUN 2008. 3. Overview. Why did we produce a TV show about AT?Excerpts from the showHow did we do it?Accessibili

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1. CURB CUTS: AT ON TV CSUN March 14, 2008

2. CCATC CSUN 2008 2 John Lee, MS, OTR/L, ATP Paul J. Mortola, MS, OTR/L, ATP Central Coast Assistive Technology Center PO Box 4310 San Luis Obispo, Ca. 93401 www.ccatc.org

3. CCATC CSUN 2008 3 Overview Why did we produce a TV show about AT? Excerpts from the show How did we do it? Accessibility considerations Where can it be viewed? Successes & Challenges Plans for the future *** Sorry no handout, PowerPoint will be posted on our website next week, contact us if you want a copy *** Business cards up front*** Sorry no handout, PowerPoint will be posted on our website next week, contact us if you want a copy *** Business cards up front

4. CCATC CSUN 2008 4

5. CCATC CSUN 2008 5 What is “Curb Cuts”? “Curb Cuts” is a local TV show about assistive technology and how it transforms the lives of those using it. Produced and hosted by a non-profit AT center called the Central Coast Assistive Technology Center (CCATC). Debuted in June of 2006 on SLO Public Access and is still airing on local TV in San Luis Obispo county. * Keep in mind that neither of us has a background in TV or video production. We’re both occupational therapists who specialize in AT and want to spread the word.* Keep in mind that neither of us has a background in TV or video production. We’re both occupational therapists who specialize in AT and want to spread the word.

6. CCATC CSUN 2008 6 Why the name “Curb Cuts”? Metaphor for AT “curb cut” - a common accessibility feature that has broad appeal (wheelchair users, parents with baby strollers, skateboarders, etc) Some AT can also have broader appeal (e.g., closed captioning for TV programs) “cut!” and “cuts” are also film/video terms

7. CCATC CSUN 2008 7 Why are we producing a TV show about AT? Raise awareness about AT and available resources CFILC’s CR4AT study results Raise awareness about CCATC services and increase referrals Give people with disabilities a greater voice in the media Provide a platform for them to tell their own stories in their own words and share their AT experiences with others *** Inspired by TechTV and Extreme Makeover, as well as Freedom Machines documentary *** To our knowledge, there wasn’t a TV show out there about AT specifically. We felt it would be a needed and interesting topic. Need to raise awareness about AT and available resources. Many people with and without disabilities still don’t know about it or are ill-informed. Knowledge is power. Empower people. Make people active participants in their own care/health. People need to know what is possible *** Insert reference from CFILC research study -- * supports idea of using TV to inform/educate the public 1) A lack of awareness and information about AT is one of the primary barriers that PWD encounter when trying to get it. *** 45% of PWD don’t know where or how to get it. 2) TV mentioned as one way to inform and educate the public about AT 2) Raise awareness about CCATC services and increase referrals *** Greater name recognition for CCATC in our community. Let viewers know about other agencies and businesses that provide AT and disability-related services on a local, state, and national level. Let people know that there are resources out there. 3) Give PWD a greater voice in the media. Let PWD tell their stories and share their experiences with the public. People generally like to do this. Show how technology is impacting their lives. Hear it in their own words. Often depicted inaccurately and stereotypically in the media *** Inspired by TechTV and Extreme Makeover, as well as Freedom Machines documentary *** To our knowledge, there wasn’t a TV show out there about AT specifically. We felt it would be a needed and interesting topic. Need to raise awareness about AT and available resources. Many people with and without disabilities still don’t know about it or are ill-informed. Knowledge is power. Empower people. Make people active participants in their own care/health. People need to know what is possible *** Insert reference from CFILC research study -- * supports idea of using TV to inform/educate the public 1) A lack of awareness and information about AT is one of the primary barriers that PWD encounter when trying to get it. *** 45% of PWD don’t know where or how to get it. 2) TV mentioned as one way to inform and educate the public about AT 2) Raise awareness about CCATC services and increase referrals *** Greater name recognition for CCATC in our community. Let viewers know about other agencies and businesses that provide AT and disability-related services on a local, state, and national level. Let people know that there are resources out there. 3) Give PWD a greater voice in the media. Let PWD tell their stories and share their experiences with the public. People generally like to do this. Show how technology is impacting their lives. Hear it in their own words. Often depicted inaccurately and stereotypically in the media

8. CCATC CSUN 2008 8 How does “Curb Cuts” raise awareness about AT? Personal features of AT users in our local community Device demos and explanations Tips and strategies for using AT Information about CCATC services as well as relevant local, statewide, and national service providers

9. CCATC CSUN 2008 9

10. CCATC CSUN 2008 10 Why choose TV as the medium? According to Nielsen Media Research, approximately 98 percent of U.S. households in 2000 owned at least one television and at least 68 percent of U.S. households had cable. More people have TVs than computers, especially among people with disabilities. Digital Divide -- People with disabilities more than twice as likely to never have used a computer, and not have access to the Internet TV vs Online Video *** There are some great online videos out there - Ex: AssistiveWare *** Anyone can make web videos – that’s the beauty of it, but it isn’t necessarily watchable. TV carries a certain legitimacy that online video doesn’t have yet. *** There’s something about being associated with a “show” ****Digital Divide - The National Telecommunications and Information Administration (2004?): 1) People with a disability are only half as likely to have access to the Internet as those without a disability: 21.6% compared to 42.1%. 2) And while just under 25% of those without a disability have never used a personal computer, close to 60% of those with a disability fall into that category. *** Seniors more likely to watch TV than use computer Pros for online video – low-cost, anyone can do it, short (10 min) segments are usually as long as someone will want to watch, getting advertisers/sponsors is easier?, global viewership, easier to track viewership (eg, video hits on Youtube) Cons for online video – so much to choose from/harder to stand out, not everyone makes it accessible, there are still too many people without computers/Internet access which means they won’t see this video, you kind of have to be looking for it online, quality isn’t always good, need high-speed Internet to view it efficiently Pros for TV – easier to stumble upon a show like Curb Cuts, you can still post it online if you want to; getting advertisers/sponsors is easier? Cons for TV – production costs, more limited viewership (cable viewing area), have to produce a new show every month, 30-minute show is a lot for people to watch – have to give them a reason to stay tuned it to your show, challenge of coming up with enough content for a 30 min show, production demands for doing a 30-min show, hard to track viewershipTV vs Online Video *** There are some great online videos out there - Ex: AssistiveWare *** Anyone can make web videos – that’s the beauty of it, but it isn’t necessarily watchable. TV carries a certain legitimacy that online video doesn’t have yet. *** There’s something about being associated with a “show” ****Digital Divide - The National Telecommunications and Information Administration (2004?): 1) People with a disability are only half as likely to have access to the Internet as those without a disability: 21.6% compared to 42.1%. 2) And while just under 25% of those without a disability have never used a personal computer, close to 60% of those with a disability fall into that category. *** Seniors more likely to watch TV than use computer Pros for online video – low-cost, anyone can do it, short (10 min) segments are usually as long as someone will want to watch, getting advertisers/sponsors is easier?, global viewership, easier to track viewership (eg, video hits on Youtube) Cons for online video – so much to choose from/harder to stand out, not everyone makes it accessible, there are still too many people without computers/Internet access which means they won’t see this video, you kind of have to be looking for it online, quality isn’t always good, need high-speed Internet to view it efficiently Pros for TV – easier to stumble upon a show like Curb Cuts, you can still post it online if you want to; getting advertisers/sponsors is easier? Cons for TV – production costs, more limited viewership (cable viewing area), have to produce a new show every month, 30-minute show is a lot for people to watch – have to give them a reason to stay tuned it to your show, challenge of coming up with enough content for a 30 min show, production demands for doing a 30-min show, hard to track viewership

11. CCATC CSUN 2008 11 Why choose TV as the medium? TV is the most accessible medium available. Easy to use, convenient, Closed Captioning/SAP TV is very effective at conveying what AT is and how it can impact people’s lives positively. TV conveys Action and Sound TV has long been a powerful instrument of social change Ex: Civil Rights Movement, Vietnam War, etc. TV is the most accessible medium available. *** Easy to use, in their own homes, captioning/audio description/SAP (Secondary Audio Proogram - audio description/Spanish) TV is a very effective medium for conveying what AT is and how it can impact people’s lives. *** AT & TV is a natural fit *** TV conveys action AND sound TV has long been a powerful instrument of social change *** Ex: civil rights movement, Vietnam war, etc TV is the most accessible medium available. *** Easy to use, in their own homes, captioning/audio description/SAP (Secondary Audio Proogram - audio description/Spanish) TV is a very effective medium for conveying what AT is and how it can impact people’s lives. *** AT & TV is a natural fit *** TV conveys action AND sound TV has long been a powerful instrument of social change *** Ex: civil rights movement, Vietnam war, etc

12. CCATC CSUN 2008 12 Show Format One new episode every 2 months 30 min run-time (* required by SLO Public Access) One category of AT per episode (e.g., AAC) At least 2 individual feature stories per episode Other elements: Intro, CTAP commercials, closing credits 30 min episodes One category of AT At least 2 individual feature stories 30 min episodes One category of AT At least 2 individual feature stories

13. CCATC CSUN 2008 13 Show Topics: Hands-free Computer Access Blind AT Deaf & Hard of Hearing AT Vehicle Modifications Low Vision AT Adaptive Recreation Home Modifications

14. CCATC CSUN 2008 14 “Curb Cuts” montage Roll the video....

15. CCATC CSUN 2008 15 Financing “Curb Cuts” Grants The Christopher & Dana Reeve Foundation The San Luis Obispo County Community Foundation The California Endowment CCATC funds $250-400 per episode for videographers

16. CCATC CSUN 2008 16 Christopher & Dana Reeve Foundation Grant Funds used to purchase video equipment for the show ($5,000) Dedicated video editing computer Power Mac G5 desktop (for 2 years) Upgraded to 15” MacBook Pro laptop Video editing software Final Cut Express HD (later, Final Cut Studio) Mini DV tapes Power Mac G5 - $3,711 MacBook Pro - $1,230 Final Cut Express - $299 Sony MiniDV tapes - 8 for $20 at Costco Power Mac G5 - $3,711 MacBook Pro - $1,230 Final Cut Express - $299 Sony MiniDV tapes - 8 for $20 at Costco

17. CCATC CSUN 2008 17 San Luis Obispo County Community Foundation Grant Funds used to make the show accessible for as many viewers as possible, and to update our website ($7,140) Subtitles for Deaf and Hard of Hearing and Audio Description Spanish subtitles (50% of the cost) Accessible DVD authoring

18. CCATC CSUN 2008 18 The California Endowment Funds used to make the show accessible to Spanish-speaking viewers (~ $1,800) Spanish subtitles (50% of the cost)

19. CCATC CSUN 2008 19 The Role of Public Access Free video production training Free use of video equipment Free airtime

20. CCATC CSUN 2008 20 The Process of Producing “Curb Cuts” Pre-production Choose AT topic and guests Plan interviews Schedule shoots Production Shoot the video Post-production Edit the footage, add effects and music Add subtitles, audio description Distribute tapes to TV stations 1) Design (planning content, scriptwriting, etc) 2) Pre-production (budgeting, selecting talent, storyboarding – done if you have a script; pick a captioning/audio description service) 3) Production (shooting video, recording music) ? Consider shooting wider to have more room underneath for captions ? If introducing individuals with onscreen text, allow space for ID 4) Post-production (editing ? try to leave enough space to add audio description ? try to find shots/segments that work with captions, audio description 1) Pre-production (budgeting, selecting talent, storyboarding – done if you have a script; pick a captioning/audio description service) Production (shooting video, recording music) Consider shooting wider to have more room underneath for captions If introducing individuals with onscreen text, allow space for ID Post-production (editing, try to leave enough space to add audio description try to find shots/segments that work with captions, audio description 1) Design (planning content, scriptwriting, etc) 2) Pre-production (budgeting, selecting talent, storyboarding – done if you have a script; pick a captioning/audio description service) 3) Production (shooting video, recording music) ? Consider shooting wider to have more room underneath for captions ? If introducing individuals with onscreen text, allow space for ID 4) Post-production (editing ? try to leave enough space to add audio description ? try to find shots/segments that work with captions, audio description 1) Pre-production (budgeting, selecting talent, storyboarding – done if you have a script; pick a captioning/audio description service) Production (shooting video, recording music) Consider shooting wider to have more room underneath for captions If introducing individuals with onscreen text, allow space for ID Post-production (editing, try to leave enough space to add audio description try to find shots/segments that work with captions, audio description

21. CCATC CSUN 2008 21 Time Commitment Interviews: 1 ˝ to 2 hrs per person CCATC staff time: 20-25 hrs per episode Videographer time: 40-50 hrs per episode Interviews: 1 ˝ to 2 hrs My time: 20-30 hrs per episode Videographer time: 40-50 hrs per episode Interviews: 1 ˝ to 2 hrs My time: 20-30 hrs per episode Videographer time: 40-50 hrs per episode

22. CCATC CSUN 2008 22 Video Production Equipment Panasonic DVX100 camera Wireless and wired lavalier (lapel) mics Tripod Reflector board (with ambient light) MiniDV tapes Final Cut Express software (later, Final Cut Studio) Video camera (public access) – Panasonic DVX100 - popular among TV studios and indie filmmakers (used to film Murderball) Video editing computer – Power Mac G5, then MacBook Pro Video editing software – FCE, then Final Cut Studio Lighting (public access) Microphones (public access) Tripod (public access) Reflector board (public access)Video camera (public access) – Panasonic DVX100 - popular among TV studios and indie filmmakers (used to film Murderball) Video editing computer – Power Mac G5, then MacBook Pro Video editing software – FCE, then Final Cut Studio Lighting (public access) Microphones (public access) Tripod (public access) Reflector board (public access)

23. CCATC CSUN 2008 23 Miscellaneous Items Consent forms Extra mini DV tapes Extra batteries (for wireless mics) Curb Cuts flyers/business cards Digital camera DVD-R discs (for making copies) Consent form Batteries for wireless mics Mini DV tapes (Costco has good deal – 8 tapes for $20) Consent form Batteries for wireless mics Mini DV tapes (Costco has good deal – 8 tapes for $20)

24. CCATC CSUN 2008 24 Music for “Curb Cuts” Music licensing laws Soundtrack Pro Used to create our own Intro and Closing Credits “theme” music Don’t overdo it Issues with music copyrighting laws Soundtrack Pro Don’t make the music too loud or too busy as it can distract from the content and make it difficult for people with hearing loss to hear the message. Issues with music copyrighting laws Soundtrack Pro Don’t make the music too loud or too busy as it can distract from the content and make it difficult for people with hearing loss to hear the message.

25. CCATC CSUN 2008 25 Commercials? 30 sec or 1 min CTAP commercials that CTAP had previously produced Shown at least once per episode Open captioned English and Spanish versions

26. CCATC CSUN 2008 26 Accessibility of “Curb Cuts”

27. CCATC CSUN 2008 27 Accessibility of “Curb Cuts” Importance of an accessible TV show Access to information for our target audience 10 million in US – visual impairment 22 to 36 million in US – hearing impairment Spanish-speaking in our county * Why is it important? (mention laws for closed captioning) Subtitles Audio description Spanish subtitles Flyers? (* need to make an accessible PDF – ask Chris Parker-Kennedy) 10 million in US – VI 22 to 36 million in US – HI Visual Data Media Services – subtitles for Deaf and HOH NarrativeTV – audio description (or DVS - descriptive video service) – mention grant * Mention Magpie for online video * Why is it important? (mention laws for closed captioning) Subtitles Audio description Spanish subtitles Flyers? (* need to make an accessible PDF – ask Chris Parker-Kennedy) 10 million in US – VI 22 to 36 million in US – HI Visual Data Media Services – subtitles for Deaf and HOH NarrativeTV – audio description (or DVS - descriptive video service) – mention grant * Mention Magpie for online video

28. CCATC CSUN 2008 28 Subtitles for Deaf and Hard of Hearing Described and Captioned Media Program - (http://www.dcmp.org) - list of approved captioning services Subtitling vs Captioning Universal design (or “curb cut”) quality of subtitling Visual Data Media Services, Inc. Avg cost per episode: $403.86 no script required

29. CCATC CSUN 2008 29 Spanish Subtitles Visual Data Media Services Avg cost per episode: $576.15

30. CCATC CSUN 2008 30 Audio Description Also known as “Descriptive Video” Narrative TV Network Avg cost per episode: FREE (typical cost could be as high as $1,000 per 30 min)

31. CCATC CSUN 2008 31 Where & When does “Curb Cuts” air on TV? SLO Public Access - Charter Channel 2 in San Luis Obispo, CA (* until 12/07) 3x/week Santa Maria Community TV - Comcast Channel 25 in Santa Maria, CA 3x/week DriveTV - Charter Channel 10 in San Luis Obispo, CA (* since 12/07) At least 12x/week! Curb Cuts moved from SLO Public Access to DriveTV on 12/07. Currently re-running episodes on DriveTV. * Better, more frequent visibility on DriveTVCurb Cuts moved from SLO Public Access to DriveTV on 12/07. Currently re-running episodes on DriveTV. * Better, more frequent visibility on DriveTV

32. CCATC CSUN 2008 32 Online presence CCATC website - www.ccatc.org * Archived episodes are Quicktime videos and include audio description & Spanish subtitled version YouTube - www.youtube.com Drive TV - www.drive.tv

33. CCATC CSUN 2008 33 Marketing of “Curb Cuts” Press releases Notices to newspapers Flyers Email to service providers, etc at the debut of each new episode Press releases (*show the one from the Tribune) Notices to newspapers (* show the one from the Senior News) Flyers (* show PDF of Curb Cuts) Email to service providers, etc with each new show Press releases (*show the one from the Tribune) Notices to newspapers (* show the one from the Senior News)Flyers (* show PDF of Curb Cuts) Email to service providers, etc with each new show

34. CCATC CSUN 2008 34

35. CCATC CSUN 2008 35 Successes Have produced 7 new episodes (met goal of at least 6 new episodes) All episodes are archived on our website and YouTube Was recently invited to air Curb Cuts on the new Drive TV channel, a paid advertising channel Positive feedback from community Referrals to CCATC thanks to the show Have produced 7 new episodes (met goal of at least 6 new episodes) All episodes are archived on our website and Youtube Was recently invited to air episodes on Drive TV – local commercial station Have gotten a lot of hits on YouTube Positive feedback from community Have gotten some referrals as a result of the show Have produced 7 new episodes (met goal of at least 6 new episodes) All episodes are archived on our website and Youtube Was recently invited to air episodes on Drive TV – local commercial station Have gotten a lot of hits on YouTube Positive feedback from community Have gotten some referrals as a result of the show

36. CCATC CSUN 2008 36 Far-reaching Impact Univ of Kentucky Dept of Phys Med Websites that have added “Curb Cuts” episodes Ai Squared (makers of ZoomText) Screen Magnifiers.com GimpGear.com Univ of Kentucky requested our Adaptive Recreation episode for its curriculum AI Squared, Screen Magnifiers – added to website Kayaker guy who called Referrals Univ of Kentucky requested our Adaptive Recreation episode for its curriculum AI Squared, Screen Magnifiers – added to website Kayaker guy who called Referrals

37. CCATC CSUN 2008 37 Tracking Viewership No Nielsen ratings for public access channel CCATC website Approx 20 new viewings of our episodes per month over the past 6 mos From 90 to nearly 300 visits to Curb Cuts webpage per month YouTube Total of 3,556 hits for all 6 episodes since they were posted 4 months ago Estimate approx 1,800 hits per episode for a year Over the past 6 months, we are averaging approximately 20 new viewings of our episodes per month on our website, and anywhere from 90 to nearly 300 new visits to the Curb Cuts webpage per month. On YouTube, we have had hundreds of hits for each episode since they were first posted only a few months ago. As of today, all six episodes of Curb Cuts have had a total of 3,556 hits on YouTube since they were all posted four months ago. Youtube: That’s an average of 592 hits per episode during that period. At that rate, we could expect an average of approximately 1,800 hits per episode for a year. Over the past 6 months, we are averaging approximately 20 new viewings of our episodes per month on our website, and anywhere from 90 to nearly 300 new visits to the Curb Cuts webpage per month. On YouTube, we have had hundreds of hits for each episode since they were first posted only a few months ago. As of today, all six episodes of Curb Cuts have had a total of 3,556 hits on YouTube since they were all posted four months ago. Youtube: That’s an average of 592 hits per episode during that period. At that rate, we could expect an average of approximately 1,800 hits per episode for a year.

38. CCATC CSUN 2008 38 Challenges Unanticipated production costs ($400/episode) CCATC staff time for the show was not funded Difficult to measure impact of show through TV viewership Producing a new show every 1-2 mos Advertising and promoting the show Unanticipated production costs ($400/episode) *** originally thought we would be producing it *** finding a crew that would “stick” Time commitment outside of work Not getting paid for doing the show Difficult to measure impact of show through TV viewership (easier to do online) The technology changes so fast – some of the material in episodes may become obsolete Advertising costs, difficulty advertising in newspapers (getting press releases to run) Unanticipated production costs ($400/episode) *** originally thought we would be producing it *** finding a crew that would “stick” Time commitment outside of work Not getting paid for doing the show Difficult to measure impact of show through TV viewership (easier to do online) The technology changes so fast – some of the material in episodes may become obsolete Advertising costs, difficulty advertising in newspapers (getting press releases to run)

39. CCATC CSUN 2008 39 Plans for the Future Secure grants to produce new episodes Episode #7 (Home Modifications) is in post-production Find commercial sponsors to help pay for production costs (including subtitles) Author accessible DVDs of all episodes for libraries, agencies, individuals, etc. Distribute show to other public access stations across the state…and country (as requested) PBS??? Author accessible DVDs of the episodes for libraries, agencies, etc Continue to produce new episodes Recently transitioned to DriveTV so can add commercials Distribute show to other public access stationsAuthor accessible DVDs of the episodes for libraries, agencies, etc Continue to produce new episodes Recently transitioned to DriveTV so can add commercials Distribute show to other public access stations

40. CCATC CSUN 2008 40 Website Resources: Christopher & Dana Reeve Foundation - www.christopherreeve.org Central Coast Assistive Technology Center (CCATC) - www.ccatc.org YouTube - www.youtube.com Search for “Curb Cuts” DriveTV - www.drive.tv MAGPie - Developers of Web- and CD-ROM-based multimedia need an authoring tool for making their materials accessible to persons with disabilities. Available for Mac and Windows users.MAGPie - Developers of Web- and CD-ROM-based multimedia need an authoring tool for making their materials accessible to persons with disabilities. Available for Mac and Windows users.

41. CCATC CSUN 2008 41 Website Resources (cont.) Visual Data Media Services, Inc. www.visualdatainc.com Narrative TV Network www.narrativetv.com Described and Captioned Media Program - www.dcmp.org MAGPie (Media Access Generator) - ncam.wgbh.org/webaccess/magpie/

42. CCATC CSUN 2008 42 Comments, Questions, Suggestions Myspace or Facebook page? Blog? iTunes podcasts? More advertising of show? Different format?Myspace or Facebook page? Blog? iTunes podcasts? More advertising of show? Different format?

43. CCATC CSUN 2008 43 Stay Tuned…. Thanks for attending! Contact Info: John Lee CCATC Voice: 805-549-7420 Email: [email protected]

44. CCATC CSUN 2008 44 ROLL OVER PRODUCTIONS

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