Fsilg marketing branding guide
Download
1 / 29

FSILG Marketing/Branding Guide - PowerPoint PPT Presentation


  • 121 Views
  • Uploaded on
  • Presentation posted in: General

FSILG Marketing/Branding Guide. GOAL: To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

FSILG Marketing/Branding Guide

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


FSILG Marketing/Branding Guide

GOAL:

To provide the FSILG community with marketing strategies that will allow members to effectively promote and represent their organization (and its mission / core values) to internal and external stakeholders.

*Note: There are links available throughout the slideshow as resources and guides.


How to effectively market and represent your organization

  • Create an “elevator pitch” that encompasses the mission of your organization.

  • Consider your website layout and how it affects branding.

  • Maintain consistency with your national organization and throughout your marketing efforts.

  • Effectively promote your organization, events and activities.

  • Use available resources.


Step One:

Elevator pitch


“Elevator Pitch”

  • Create a simple statement that represents your group.

  • Consider including your organization’s values, mission statement, or motto for inspiration. Also, consider what is unique about your organization.

  • Make sure that the statement is something that the members believe in/support.

  • Encourage all members to memorize and be able to recite the statement.


Example of an Elevator Pitch


Example of an Elevator pitch


Step Two

Branding


Make sure your brand hasa clean and simple look


List your values and/or purpose


Display your motto/tagline


Have your crest, logo or banner easily visible on your homepage


Maintain an upcoming events page


Display an up-to-date roster


Include links to related sites


Supply a variety of content


Step Three

Maintain consistency


Remain consistent with national guidelines/style guides


Remain consistent with national guidelines/style guides


Step Four

promotion


Show your affiliation with MIT

Note: You can change the MIT logo to match your organization’s colors.

For more information, view the MIT Graphic Identity Guide.


Connect to Panhel/IFC/LGC


Promote your social media


Promote your social media


Connect to social media


Link to news articles written about your organization

Sources:

Local news sources

MIT News

DSL News Blog

Residential

Life & DiningTumblr blog


Step Five

Use available resources


Look within your Organization

  • Contact your national organization for style guides, templates and guidelines.

  • Ask other chapters for ideas/assistance.

  • Ask members for their feedback and help with promoting your website and brand.


Utilize MIT resources

Alyssa May

Marketing & Communications Manager

Residential Life & Dining

amay@mit.edu||(617) 253-0585

Jess BolandrinaMarketing & Programs SpecialistResidential Life & Dining

jbolandr@mit.edu || (617) 253-7546

FSILG OfficeMarlena Martinez Love

Catherine “Cat” Sohor

Adam McCready

W59-200 Suite

fsilg-office@mit.edu

(617) 253-7546


THANK YOU! QUESTIONS??


ad
  • Login