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Arrangement of shapes, colors, elements. composition. What makes an effective design? . We know: typography colors graphic elements

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Presentation Transcript

What makes an effective design
What makes an effective design?

We know:

  • typography

  • colors

  • graphic elements

    Sometimes we don’t pay the right attention to the composition and harmony “rules”. The composition is frequently based on what we feel is right, but there are some tricks to make it more precise. We are going to study the design and composition elements and its arrangements.


What is composition after all
WHAT IS COMPOSITION, AFTER ALL?

  • A good composition is basically an aesthetically pleasing arrangement of shapes, colors and images arranged in a manner to guide the viewers eye.



  • This element is important to indicate movement and make the layout flow. Being straight, curved, horizontal, vertical or diagonal can mean different things. The important thing is know how to use it, being explicit or not. Take a look at the images and see how the lines create a nice flow in different designs.






Rule of the thirds
Rule of the thirds in a layout. That’s what

  • This rule is pretty well known, especially by photographers (nowadays many digital cameras display the rule of thirds’ grid). The image is divided into two horizontal and two vertical invisible lines. The intersection of the lines is where the important elements of the design should be.


Golden ratio
Golden Ratio in a layout. That’s what

  • The Golden Ratio is a term ( Golden Section and Golden Mean) used to describe aesthetically pleasing proportioning within a piece. However, it is not merely a term -- it is an actual ratio. The golden ratio is a mathematical constant approximately to 1.618, represented by the greek letter phi (Φ or φ).


  • Studies indicate that we are programmed to see this proportion as comfortable and pleasant. There are also speculations about some Da Vince’s paintings, saying that they are based on these proportions. Just for curiosity, the pentagram is based on this proportion.



Keeping a pattern
Keeping a pattern a layout work as a single piece, talking


Unity of color
Unity of Color a layout work as a single piece, talking


Unity of elements
Unity of Elements a layout work as a single piece, talking


Balance
Balance a layout work as a single piece, talking

  • The balance is a property of distributing weighs in the space. Being symmetrical or asymmetrical is not the point, it depends on your whole composition. But you need to know that if you want to keep the balance, you must place carefully “lighter” and “heavier” elements. and a horizontal symmetrical distribution of elements (3).


  • many a layout work as a single piece, talking elements around the main shape


  • dividing a layout work as a single piece, talking the weigh with the logo and element


  • horizontal a layout work as a single piece, talking symmetrical distribution of elements


  • The a layout work as a single piece, talking positive space is where the shapes and elements are. All the “empty” space around it is the negative space. Don’t ever think that the negative space isn’t important, because it’s an element as any other – that’s why designers always talk about “white space”.


Conclusion
Conclusion a layout work as a single piece, talking

The balance of all these elements are supposed to make a good composition, but most important than any rule is using your own perception. As designers, we know that each project has its particularities. Experiment, provoke, try something new for every project.


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