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S.W.O.T. Strengths Internal Attributes. E.g. capabilities , resources, assets, people, experience, knowledge, data. Weaknesses Internal Attributes. E.g. gaps in capabilities, lack of competitive strength, reputation, presence and reach. Opportunities External Attributes.
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S.W.O.T Strengths Internal Attributes. E.g. capabilities, resources, assets, people, experience, knowledge, data Weaknesses Internal Attributes. E.g. gaps in capabilities, lack of competitive strength, reputation, presence and reach Opportunities External Attributes. E.g. market developments, industry or lifestyle trends, technology development Threats External Attributes. E.g. political effects, legislative effects, environmental effects, IT developments, competitor intentions This is a free resource from StrategyExpert.com which contains lots more useful tools, templates and resources Not to be sold or published.