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The success of a companyu2019s digital marketing effort largely depends on the types of channels used for digital marketing they adopt. Businesses need to invest in those digital marketing channels to help them reach their target public well within their budget.
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Search Engine Optimization (SEO) • SEO is done to increase the page rank of a site in the search engine result page (SERP). • Pages having a higher ranking help to increase visibility and ultimately drives more customers to their websites. Key tools- • Bing Webmaster, • Moz SEO tools, • Keywortool.io, • Google Keyword Planner
Social Media Marketing (SMM) • SMM enables companies to spread to highly defined audience through direct or person-to-person engagement. • Social media platforms include- • Twitter • LinkedIn • Facebook Pay Per Click (PPC) • It is a fastest digital marketing channel. • It can drive relevant eyes to the company’s website and related pages. • Businesses are extremely planned and cautious in PPC.
E-Mail Marketing • It is the most important digital marketing channel. • Businesses use email marketing as a tool for delivering ROI. • With the permission to send updates to customers on their Email id, it does the promotion. Video Marketing • Video marketing is most loved type out of all digital marketing channels. • It combines various components: • Copywriting, • Social media marketing, • SEO, and • Video Production
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