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…a few words about myself. 15 years of experience as a professional journalist and PR / m arketing consultant s pecialized in the area of travel , leisure , food & life style

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a few words about myself
…a fewwordsaboutmyself
  • 15 yearsofexperienceas a professional journalistand PR / marketingconsultant
  • specialized in theareaoftravel, leisure, food& life style
  • founderof ABSOLUTPUBLISHING, an agencyforpublicrelations, corporatepublishing & contentmarketing
  • partnerof ABSOLUTWEB, an agencyfor Web conceptsanddesigns
in germany some facts
…in Germany. Somefacts:
  • 4.1% ofmenconsiderthemselves gay and/or bi-sexual
  • 3.1% ofwomanconsider themselves gay and/or bi-sexual
  • 9.4% ofmenareattractedtoothermen
  • 19.1% ofwomanareattractedtootherwoman
  • (representative study conducted by TNS Emnid in 2001 amongst 15,000 straight,
  • bi-sexual, gay and lesbian men and women)
lesbians in germany
Lesbians in Germany
  • 1.6 millionlesbians in Germany
  • 3.5% – 4.5% oftheentirepopulation
  • welleducated
  • heterogeneouscommunity
  • (study by the European School of Business, 2004)
travel behavior
Travel Behavior
  • lesbians & gaysspend20.4 billion Euro per year on travel
  • theyspend 15-20% oftheentirecostoftravelfortheGerman population
  • 83%takeshorttrips (2-5 days) on average
  • 4 times a yearplus onelongervacationonce a year
  • (studybyPublicom, 2007)
favorite d estinations
FavoriteDestinations
  • Germany: Berlin, Hamburg, Köln
  • Europe: Spain, London
  • Worldwide: USA
  • (studybyPublicom, 2007)
marketing strategies
Marketing Strategies
  • Advertising
  • Public Relations
  • Sponsoring
  • Visibility
  • Social Media
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