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Katz Television Group – National Marketing And Local Media Presentation. January, 2010. Katz Television Group Services. Katz Television Group Understands What Political Advertisers Are Looking For:. One-Stop Shopping One-Stop Trafficking Geo-Targeting Behavioral Targeting Addressability.

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Katz Television Group –National Marketing And Local Media Presentation

January, 2010


Katz Television Group

Services

Katz Television Group Understands What Political Advertisers Are Looking For:

  • One-Stop Shopping

  • One-Stop Trafficking

  • Geo-Targeting

  • Behavioral Targeting

  • Addressability


XS

M

L

S

XL

Katz Television Group

Assets

Katz Television Group Is Ready To Meet A Politician’s Objectives Everywhere - On All Screens!


THE KATZ FACTOR

StationWebSites

By Geo-Targeted Multi-Market

Station MobileOpportunities

By Region

By Time Zone

Local Grass Root Events

Digital

Multicast Channels

Katz Television Group

Assets

We Create Customized Solutions With Our Katz TV Assets Based On the Politician’s Objectives And Needs


Katz television group offers advertisers scale

Katz Television Group

Scale

Katz Television Group Offers Advertisers Scale:

190 DMAs

73.8% Of USA

546 TV Stations

  • Katz Has Access to All 210 DMAs & 100% U.S. Coverage

1,200+ Hours Of Live Local News Per Day

546 TV Station Web Sites

56 Million Monthly Unique Visitors


Katz Television GroupPower of Our Footprint

1 Spot Across Our Represented TV Stations Delivers:

  • Early Morning 2,000

  • Early News 3,000

  • Late News 5,000

  • TOTAL10,000

The Katz Factor: Local News Unwired Network Versus High Rated Prime Network Programs

  • Desperate Housewives 6,447

  • House 6,316

  • Survivor 5,132

  • Biggest Loser 4,868

Network Source: Nielsen NTI w/o 11/30/09 – All Original Programs


Katz Television GroupPower of Our Footprint

1 Spot Across Our Represented TV Stations Delivers:

  • Early Morning 2,000

  • Early News 3,000

  • Late News 5,000

  • TOTAL10,000

The Katz Factor: Local News Unwired Network Out-Delivers The Highest Rated Prime Cable Programs

  • FX: Sons Of Anarchy 3,026

  • Spike: Ultimate Fighter 2,368

  • USA: Monk 2,368

  • A&E: Hoarders 1,974

Cable Network Source: Nielsen NTI w/o 11/30/09


Sources from which us adults get their news and information of total september 2009

Television Is America’s Primary Source Of News

Sources From Which US Adults Get Their News And Information % of Total - September 2009

Note: numbers may not add up to 100% due to respondents not having an answer from the list; Read chart as saying that US adults get 31.1% of their news and information from TV

Source: ARAnet survey conducted by Opinion Research Corporation as cited in press release, September 24, 2009


Katz Television GroupCampaigns Include

  • Customized Multi-Market Campaigns

  • Local TV Segment Sponsorships Such As: Sports, Weather, Finance, Living Green, Childhood Obesity, etc.

  • National Unwired Networks

  • TV Station New Digital Tier Channels


The impact of geo targeting on a political campaign s success is significant

Katz Television GroupGeo-Targeting

The Impact Of Geo-Targeting On A Political Campaign’s Success Is Significant

  • LOCALISM…“Because All Politics Are Local”

  • GEOGRAPHY…Because Every Political Campaign Has Geographic Areas Of Opportunity!

  • LOCAL MEDIA…Because It Most Effectively Targets Key Markets Where Campaign Advertising Is Most Likely To Lead You To Victory!


Mobile

Web

TV

Promotions

Radio

POLITICIAN

Out-Of-Home

Digital TierChannels

Katz Television GroupImpact

Katz National Marketing & Local MediaProposals Maximize A Political Campaign’s Impact



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