enterprise s international communication policy and regional peculiarities of its implementation
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Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation. by Iryna Patynka Group: МЕК 09-1 м. Introduction Chapter 1 . Theoretical and methodological bases of enterprise’s communication activities in Ukraine .

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enterprise s international communication policy and regional peculiarities of its implementation

Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation

by Iryna Patynka

Group: МЕК 09-1 м

slide2

Introduction

  • Chapter 1. Theoretical and methodological bases of enterprise’s communication activities in Ukraine.
  • Chapter 2. The analyses of PJSC «Sandora»’ s activities and its international communication policy.
  • Chapter 3.Ways of improving international communication policy at PJSC «Sandora» and its impact on their activities’ efficiency.
  • Chapter 4. Labor protection and safety in emergency situations.
  • Conclusions
  • Bibliography
  • Appendices
slide3

Objective of research:

scientific theoretical substantiation of the

essence, content and functions of

international communication systems

developed by Ukrainian enterprises

Object of research:

international communicationactivities

of PJSC «Sandora»

slide4

The topicality is predetermined by the need in the analyses of problems in practical implementation of international communication systems at Ukrainian enterprises.

slide5

The aim of enterprise’s financial activities analyses is preliminary generalized evaluation . It allows to make general conclusions about the results of operation. On the basis of the analyses more comprehensive analyses in the required directions are carried out.

slide7

Nowadays advertising activities of any enterprise is one of the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaign. 

slide8

Integrated marketing communications make it possible to solve two interrelated problems.

  • 1. Creation of communicative messages system with the use of various elements of marketing mix which would not contradict each other but would be coordinated.
  • 2. Maximization of marketing communications efficiency by searching for their optimal combinations.
slide9

On the basis of the conductedresearch

it has beenrecommendedfor PJSC «Sandora»:

  • Tointensifytheparticipation of "Sandora" inassociation“Unionofjuiceproductsproducersof Ukraine”.
  • To conductcontinuouslymarketingresearch.
  • Toestablishaneffectivecommunicationsystem.
  • To renew continuously the product range.
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