Enterprise s international communication policy and regional peculiarities of its implementation
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Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation. by Iryna Patynka Group: МЕК 09-1 м. Introduction Chapter 1 . Theoretical and methodological bases of enterprise’s communication activities in Ukraine .

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Enterprise s international communication policy and regional peculiarities of its implementation

Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation

by Iryna Patynka

Group: МЕК 09-1 м


  • Introduction Regional Peculiarities of its Implementation

  • Chapter 1. Theoretical and methodological bases of enterprise’s communication activities in Ukraine.

  • Chapter 2. The analyses of PJSC «Sandora»’ s activities and its international communication policy.

  • Chapter 3.Ways of improving international communication policy at PJSC «Sandora» and its impact on their activities’ efficiency.

  • Chapter 4. Labor protection and safety in emergency situations.

  • Conclusions

  • Bibliography

  • Appendices


Objective of research: Regional Peculiarities of its Implementation

scientific theoretical substantiation of the

essence, content and functions of

international communication systems

developed by Ukrainian enterprises

Object of research:

international communicationactivities

of PJSC «Sandora»


The topicality Regional Peculiarities of its Implementation is predetermined by the need in the analyses of problems in practical implementation of international communication systems at Ukrainian enterprises.



Analyses of profit and profitability
Analyses of profit and profitability preliminary generalized evaluation


Nowadays advertising activities of any enterprise is one of the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaign. 


  • Integrated marketing communications the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaign make it possible to solve two interrelated problems.

  • 1. Creation of communicative messages system with the use of various elements of marketing mix which would not contradict each other but would be coordinated.

  • 2. Maximization of marketing communications efficiency by searching for their optimal combinations.


On the the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaignbasis of the conductedresearch

it has beenrecommendedfor PJSC «Sandora»:

  • Tointensifytheparticipation of "Sandora" inassociation“Unionofjuiceproductsproducersof Ukraine”.

  • To conductcontinuouslymarketingresearch.

  • Toestablishaneffectivecommunicationsystem.

  • To renew continuously the product range.


Thank you the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaign!


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