Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation. by Iryna Patynka Group: МЕК 09-1 м. Introduction Chapter 1 . Theoretical and methodological bases of enterprise’s communication activities in Ukraine .
Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation
by Iryna Patynka
Group: МЕК 09-1 м
Objective of research:
scientific theoretical substantiation of the
essence, content and functions of
international communication systems
developed by Ukrainian enterprises
Object of research:
of PJSC «Sandora»
The topicality is predetermined by the need in the analyses of problems in practical implementation of international communication systems at Ukrainian enterprises.
Nowadays advertising activities of any enterprise is one of the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaign.
On the basis of the conductedresearch
it has beenrecommendedfor PJSC «Sandora»: