Enterprise s international communication policy and regional peculiarities of its implementation
This presentation is the property of its rightful owner.
Sponsored Links
1 / 10

Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation PowerPoint PPT Presentation


  • 55 Views
  • Uploaded on
  • Presentation posted in: General

Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation. by Iryna Patynka Group: МЕК 09-1 м. Introduction Chapter 1 . Theoretical and methodological bases of enterprise’s communication activities in Ukraine .

Download Presentation

Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Enterprise s international communication policy and regional peculiarities of its implementation

Enterprise’s International Communication Policy and Regional Peculiarities of its Implementation

by Iryna Patynka

Group: МЕК 09-1 м


Enterprise s international communication policy and regional peculiarities of its implementation

  • Introduction

  • Chapter 1. Theoretical and methodological bases of enterprise’s communication activities in Ukraine.

  • Chapter 2. The analyses of PJSC «Sandora»’ s activities and its international communication policy.

  • Chapter 3.Ways of improving international communication policy at PJSC «Sandora» and its impact on their activities’ efficiency.

  • Chapter 4. Labor protection and safety in emergency situations.

  • Conclusions

  • Bibliography

  • Appendices


Enterprise s international communication policy and regional peculiarities of its implementation

Objective of research:

scientific theoretical substantiation of the

essence, content and functions of

international communication systems

developed by Ukrainian enterprises

Object of research:

international communicationactivities

of PJSC «Sandora»


Enterprise s international communication policy and regional peculiarities of its implementation

The topicality is predetermined by the need in the analyses of problems in practical implementation of international communication systems at Ukrainian enterprises.


Enterprise s international communication policy and regional peculiarities of its implementation

  • The aim of enterprise’s financial activities analyses is preliminary generalized evaluation . It allows to make general conclusions about the results of operation. On the basis of the analyses more comprehensive analyses in the required directions are carried out.


Analyses of profit and profitability

Analyses of profit and profitability


Enterprise s international communication policy and regional peculiarities of its implementation

Nowadays advertising activities of any enterprise is one of the key factors in competition. Therefore, to keep the acquired position, the enterprise should not study only changes of consumer preferences but also build an efficient system of communication channels and choose effective methods of influencing consumers, i.e. develop an advertising campaign. 


Enterprise s international communication policy and regional peculiarities of its implementation

  • Integrated marketing communications make it possible to solve two interrelated problems.

  • 1. Creation of communicative messages system with the use of various elements of marketing mix which would not contradict each other but would be coordinated.

  • 2. Maximization of marketing communications efficiency by searching for their optimal combinations.


Enterprise s international communication policy and regional peculiarities of its implementation

On the basis of the conductedresearch

it has beenrecommendedfor PJSC «Sandora»:

  • Tointensifytheparticipation of "Sandora" inassociation“Unionofjuiceproductsproducersof Ukraine”.

  • To conductcontinuouslymarketingresearch.

  • Toestablishaneffectivecommunicationsystem.

  • To renew continuously the product range.


Enterprise s international communication policy and regional peculiarities of its implementation

Thank you!


  • Login