Network tv scatter vs spot tv cost comparison a25 54 cpms q2 2011 q2 2013
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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013 PowerPoint PPT Presentation


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Updated with 2Q 2013 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013. TVB Analysis of SQAD National and Local Market Cost Estimate Data. Scatter Network/Spot Variables. Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political.

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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013

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Updated with 2Q 2013 Data

Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013

TVB Analysis of SQAD National and Local Market Cost Estimate Data


Scatter Network/Spot Variables

  • Quarter

  • Daypart

  • Demo

  • Q-to-Q and Y-to-Y Changes

  • Volatility

  • Political


Scatter Network/Spot Consistencies

  • Network TSA Viewers/Spot TV DMA Viewers

  • SQAD 3rd Party Data

    • Media Market Guide National Report (Issue Date: February 22, 2013)

    • SQAD DATAVue Product Version 3.0.0.1 (Average levels used from March, June, September & December data / final quarter data. Q1’13 & Q2’13 uses February’13 data)


Early MorningA25-54 CPM — Network Scatter vs. Spot


Early NewsA25-54 CPM — Network Scatter vs. Spot


PrimetimeA25-54 CPM — Network Scatter vs. Spot


Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot


Late NightA25-54 CPM — Network Scatter vs. Spot


Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot


Cable News vs. Spot Early MorningA25-54 CPM


Syndication Scatter vs. Spot AccessA25-54 CPM


2nd Quarter 2013Network Scatter vs. Spot TV — CPM A25-54


Network Scatter vs. Spot TVCPM A25-54 2nd Qtr’13

+26%

Network Premium

-0.4%

+94%

+11%

+47%


2nd Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54

DMA CPM Basis


A25-54 CPM Change Q2 2013 vs. Q2 2012


A25-54 CPM Change Q2 2013 vs. Q1 2013


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