1 / 15

Automobile Dealership Sales Program

Automobile Dealership Sales Program. ex-cel – to be better or to do better than others; to be superior to others. Advances & Achievements. Auto Dealer specific brochure Geared to be competitive with Broadway Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding.

sonia-roy
Download Presentation

Automobile Dealership Sales Program

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Automobile Dealership Sales Program ex-cel – to be better or to do better than others; to be superior to others

  2. Advances & Achievements • Auto Dealer specific brochure • Geared to be competitive with Broadway • Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding. Sales secured from two of the top five largest Dealership groups in the county. Sales support agreements in place with three Dealership specialists. Negotiating with others

  3. Advances & Achievements • Field Training- ¾ quarters of the Direct Area Managers. 1/3 of the Distributors. • Leading tracking and field activity systems in place. • List of Auto Dealer reference available. • Program to reach top 100 dealership groups

  4. Major Challenges • Decided to move forward without joining OEM programs. • Competitive market, but not cheap. • Domestic dealers in major sales slump • No friction product offering for standard 25’ Bay • Broadway aware of our auto dealer program

  5. Major Reasons to Pursue • 22,143 existing dealership locations • Shell sites; 14,000 • BP Amoco; 12,000 • 160+ new builds per year • 80% will be built with Car Wash • 5,000 existing car washes • 600/800 reloads per year, over ½ will be in bay reloads • Easy financing. Both Frontier and Patriot Capital willing to work hard for the business • OEM’s pushing dealers to add automatics

  6. Time VS return analysis • Easy to find and they group together • OEM’s pushing dealers hard to add Automatics • Ratio of projects found to calls made. Average of viable projects per 12 calls is 2 • First sale is the hardest. Once in a market other dealers will follow

  7. 2004 – 2005 No dedicated program Estimated sales to auto dealerships – 8 units @ 70K average = $560,000 2005 – 2006 1 August 2005 AD program launched Sales to Auto Dealerships 22 units for $1.4 million in sales Review of 1st year

  8. Plans for 2006 - 2007 • New brochure with additional products • Pur-Clean portable R/O system • Prep bay package • Three brush unit, 25’ service bay • Dealer photos and testimonials • Auto dealer specific Web site auto dealer • Testimonials • Pictures • Additional training and refinement of lead tracking

  9. 2005 – 2006 Honor Roll - Distributors • Pesco/Jose Rivera; First Sale • Baker/Lessick; 85’ / $145,000 Conveyor • National / Rich Piper’s Group: 2 unit (OHD) reload • Rittner Group/ Jim Stephens: 2 units, separate sites, same dealer • Mercer/ Todd Emmons: Arrangement with Rowley group.

  10. Auto Dealer Distributor of the Year • PWI, Pennsylvania • Phil Parker: Sale to Winner Group and opened business with United Auto Group • Carol Hurley: Two systems sold

  11. 2005 – 2006 Honor Roll - Direct Area Managers • Mike Carra/NJ:2 units sold, begins cooperative agreements with two dealership specialists (nationwide & Wasco) • John Stranberg/WI: meeting the need with Rosen Nissan • Tim Stamp: US 31 Properties, LLC

  12. Direct Area Managers Chris Briggs,Daniel Manzo, Tom Zimmerman, Andy Steidnez, Allen Cope, David Lutz, Mitch Palin, Steve Schofro Distributors Hill & Foss, Commercial Car Wash R. Taylor D&S Car Wash 2005-2005 Honorable Mention

  13. 2005-2006 Car Guy of the Year • Greg King • Three systems sold for a total of $212K • Fourth unit near closing

  14. Summary Units sold increased nearly 4 times. Relationships have been established with 2 to the top Five auto groups. Working sales agreement with 3 Auto dealer sales specialist groups Broadway knows were in the game We are tracking 12 number of Projects where car washes will be installed.

  15. Questions & Answers • We need to do more, We need your help and ideas. So – lets talk. • Do you have an Auto Dealer business plan? • How many auto dealers are in your market? • How many new facilities are being built in your market? • What can I do to assist you?

More Related