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BUS 347: Consumer Behaviour Library Research

Surrey Jenna Walsh jmwalsh@sfu.ca. BUS 347: Consumer Behaviour Library Research. Burnaby Mark Bodnar mbodnar@sfu.ca. Today’s Goals. Focus : Attitude Change Assignment (#1) From your assignment:

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BUS 347: Consumer Behaviour Library Research

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  1. SurreyJenna Walshjmwalsh@sfu.ca BUS 347: Consumer BehaviourLibrary Research BurnabyMark Bodnar mbodnar@sfu.ca

  2. Today’s Goals • Focus: Attitude Change Assignment (#1)From your assignment: ***CHOOSE A COMPANY, BRAND, & MAGAZINE/NEWSPAPER/OTHER MEDIA VEHICLE FOR WHICH YOU CAN FIND LOTS OF HIGH-QUALITY INFORMATION.*** • Asking the best questions • Using the best resources • Getting help

  3. Questions Where would you normally start looking? • What are you hoping to find? • Readers/Viewers? • Consumers? • Companies? Source: http://www.axenewsroom.com/pressroom/multimedia/prodimage Source: http://axeads.blogspot.ca/

  4. BUS 347 research guide http://tiny.cc/bus347

  5. READERS: CARD

  6. READERS: Media Kit Cineplex Media Kit: http://files.cineplexmedia.com/2012_mediakit.pdf (See page 59...)

  7. READERS: Media Kit

  8. CONSUMERS: Business Source

  9. CONSUMERS: PMB

  10. CONSUMERS: PMB

  11. CONSUMERS: PMB

  12. CONSUMERS: Best Customers

  13. CONSUMERS: Passport GMID

  14. CONSUMERS: Passport GMID

  15. CONSUMERS: Passport GMID

  16. COMPANIES: IBISWorld

  17. COMPANIES: IBISWorld

  18. COMPANIES: Passport GMID

  19. COMPANIES: Passport GMID

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