E electioneering and e democracy government 2 0 in australia
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E-electioneering and E-democracy (Government 2.0) in Australia. Studies of online citizen consultation and social media in the 2010 Australian federal election Professor Jim Macnamara PhD, MA, FPRIA, FAMI, CPM, FAMEC. Australian federal election 2010.

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E electioneering and e democracy government 2 0 in australia

E-electioneering and E-democracy(Government 2.0) in Australia

Studies of online citizen consultation

and social media in the 2010 Australian federal election

Professor Jim Macnamara

PhD, MA, FPRIA, FAMI, CPM, FAMEC


Australian federal election 2010

Australian federal election 2010

Macnamara, J., & Kenning, G. (2011). E-electioneering 2010: Trends in social media use in Australian political communication. Media International Australia, 139 [in print].


Methodology

E-ELECTION 2010

Methodology

  • Content analysis – quantitative and qualitative

    • Number of social media types and sites

    • Blog posts

    • Facebook ‘friends’, ‘likes’, ‘Wall posts’, comments, notes

    • Twitter ‘followers’, ‘following’, ‘tweets’ (broadcast, responses & coded)

    • YouTube video uploads, channel visits, and views

    • Other networks (e.g. LaborConnect, ‘ThinkTank’, etc)

  • Sample(quantitative)

    • 206 re-standing Members of House of Reps and Senate

    • 2 major political parties (Labor & Liberal)

  • Sample(qualitative)

    • Top 10 most frequent tweeters and most ‘liked’/befriended Facebook sites


2007 2010 comparison

E-ELECTION 2010

2007 – 2010 comparison


Politicians on twitter

E-ELECTION 2010

Politicians on Twitter


Top 20 politician tweeters

E-ELECTION 2010

Top 20 politician tweeters


Facebook page likes friends

E-ELECTION 2010

Facebook page ‘likes’ & friends


Facebook page likes friends1

E-ELECTION 2010

Facebook page ‘likes’ & friends

(Excl PM & ‘Rudd factor’)


Followers following

E-ELECTION 2010

Followers & following


Followers and following

E-ELECTION 2010

Followers and following


Types of tweeting

E-ELECTION 2010

Types of tweeting

* Attack on opponent by name or opposition policy combined.


Alp party use of social media

E-ELECTION 2010

ALP party use of social media


Liberal party use of social media

E-ELECTION 2010

Liberal party use of social media


Web 2 0 social media

Web 2.0 / social media

  • Two-way – listening as well as talking

  • Dialogue

  • Conversations

  • Openness

  • Democratisation of the public sphere

  • PRACTICES of communication are changing/reverting – not just the technologies


E democracy government 2 0

E-democracy/Government 2.0

  • E-government – service delivery

  • E-democracy – consultation and engagement of citizens

  • UK Power of Information review (Mayo & Steinberg, 2007)

  • UK Digital Dialogues report (Miller & Williamson, 2008)

  • UK Power of Information Task Force (2009)

  • Australian Government 2.0 Taskforce (2009)


E electioneering and e democracy government 2 0 in australia

E-DEMOCRACY


Methodology1

E-DEMOCRACY

Methodology

  • Depth interviews with architects of 11 federal departments and agencies involved in online citizen consultation

    • Policy, IT, and communication staff

  • Content analysis of online citizen engagement sites

    • AG’s national online human rights consultation

    • DBCDE blog on digital economy

    • DEEWR early childhood education consultation

    • ATO

    • Australian War Memorial

    • Australian Museum

  • Participation (netnography)


Findings of analysis on online consultation

E-DEMOCRACY

Findings of analysis on online consultation

  • Lack of planning

    • Clear objectives (not)

    • Involve IT, policy and communication

  • Hijack by controversial issues and lobbyists

  • Limitations on meeting response time expectations

  • Poor design and navigation in some cases

  • Lack of resources to monitor and respond

  • Culture barriers (PS regulations, attitudes)

  • Language barriers

  • Focus on government hosted, not independent

  • Lack of sense-making tools (e.g. text analysis)

  • Communities of interest / practice


Findings of analysis on online engagement

E-DEMOCRACY

Findings of analysis on online engagement

  • Listening requires work

  • An architecture of listening

    • Policies

    • Resources

    • Open culture

    • Tools to monitor and analyse


Where to now

Where to now?

  • Will the conversation end in the ‘politics of peacetime’?

  • The future of ‘government 2.0’ and e-democracy?


E electioneering and e democracy government 2 0 in australia

T H A N K Y O U

Peter Lang, New York (2010) http://bit.ly/21Cmediarevolution

Pearson Australia (2011)


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