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Competitive Analysis for Massachusetts Medical Society

Competitive Analysis for Massachusetts Medical Society. Team 1 John, M.E., Simone, Tina. Massachusetts DPH. Mass DPH. Public health website used by general public, health care providers, researchers and the government

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Competitive Analysis for Massachusetts Medical Society

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  1. Competitive Analysis for Massachusetts Medical Society Team 1 John, M.E., Simone, Tina

  2. Massachusetts DPH

  3. Mass DPH • Public health website used by general public, health care providers, researchers and the government • Clearly marked as a government website and use of Mass.gov logo is prominent. No “About Us” feature. • Some confusion between Health & Human Services and DPH

  4. Mass DPH • Mobile: Fairly friendly on tablet; mobile view is a simple scroll • Blog: Excellent look and feel which serves multiple audiences well • Facebook: none • Twitter: updated daily, 13,500 followers • RSS Feed; easy to subscribe from website • Overall: Nice presence on social media but it is not linked to main website (just to blog)

  5. California Medical Association • A physician membership organization similar to MMS with little content for patients • Strong tagline: Strong medicine for healthy California communities • Contemporary look and feel to website. • Solid navigation and affiliation/partnerships are well displayed • Advocacy and issues were clear and prominently displayed

  6. CMA • Mobile: Doesn’t mirror website navigation but is otherwise useful • Social media icons are at the bottom of their web page. Can add “alerts.” • Facebook: Nice images, well populated with posts. Cover photo showed diversity and was personal. Also contained a newsletter sign-up feature • Twitter: active

  7. MarijuanaDoctors.com • Clear purpose: connecting patients with doctors who prescribe marijuana • Users can be patients, doctors and caregivers • We don’t know much about their affiliations and who they really are from their website • Two partners listed on bottom of page • Overall design is straightforward, pleasing and easy to use.

  8. Marijuana Doctors • Social media: Facebook, Twitter and YouTube presence. Also have MySpace, which is outdated • “Join the Weed Team” takes you to a Facebook page • Blog is strongly represented on main web page • Skype a Doctor, live chat help button

  9. Borrow • Use of email alerts • Immediate calls to action, such as prominent call “Find a Doctor” • Avoid • Siloing of social media • Avoiding long navigation • Distinguish • Ability to be adaptive based on season and circumstances • Take advantage of credibility

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