Problems Facing the Beverages Industry

1. Proble Problems Facing the Beverage ms Facing the Beverages s Industry Industry Are you a beverage manufacturer facing challenges in running your business? Are you in a lookout for expert beverage industry consultants who can help address the challenges? We can help you overcome your business challenges. Indian beverages industry is one of the fast-growing sectors in India with presence of some of the famous beverage brands such as Coca Cola, Pepsi, Nestle, etc. India is one of the largest consumers of beverages in the world. Indian beverages industry is undergoing several changes over the past few years owing to changing customer behaviour, technology advancements, changing regulations, etc. These changes while bringing positive growth in the industry also brought in some challenges for businesses in the sector. Lack of Innovation Indian beverages industry lacks the technology and advanced machinery to produce beverages in large quantities. The problem of domestic companies with respect to innovation is that we do not have proper technical strategy for innovation in terms of quantity and quality. So, businesses should pay heed to technology adoption and innovation to compete with global peers in the industry. Growing Health Consciousness These days, people are becoming increasingly health conscious in their food habits, particularly following the recent outbreak of Covid-19 pandemic. With advancement of technology, people are able to access almost every information about the food or beverages they want to consume such as sugar content, health effects on diabetic patients, etc. So, businesses must align their business strategy to this trend, or else they could lose the game. Poor Marketing Strategies India is a country with abundant domestic consumption. However, the growth rate of beverage industry is not up to the mark when compared to other countries, as businesses in the industry still rely on conventional marketing strategies to market their products. Businesses must focus on communicating the health benefits of functional beverages effectively to the customers so as to encourage the usage of functional beverages. Growing E-commerce Unlike the electronics, apparels and other industries, beverages industry is slow in adapting to the e- commerce trend. With customers becoming tech-savvy, it imperative for beverage businesses to have their presence in the e-commerce platforms. Having said that, the online sales of beverages are slowly picking up with e-commerce giants like Amazon and Flipkart recently introducing the groceries into their platforms. Lack of Logistic Infrastructure India, despite being one of the fast-developing countries in the world, has poor infrastructure facilities for the transport of goods with lack of proper connectivity. This is adding to the heavy costs of the final product, which will negatively impact the purchase decisions of people. If you are an existing beverage industry facing issues with your business or a first-generation entrepreneur planning to foray into the beverages industry, then kindly register with SolutionBuggy, India’s thought leader in manufacturing sector. We provide you access to a large number of verified

2. beverage industry consultants who can help address your end-to-end problems right from funding, market research, product ideation to product development, supply chain management, technology adoption, R&D, marketing and sales. Till date, SolutionBuggy through its vast network of beverage industry consultants completed more than 350 consulting projects in the beverages industry for its clients spread across the country.