Solunus helped a popular international bookstore chain to keep up with new target markets by transforming the way they interacted and engaged with customers
Marketing Cloud Implementation for Retail Company
About This Project
The client is a popular bookstore chain with hundreds of stores across the United States, Canada and other countries. Their primary market consists of schools, colleges and other educational institutions. They approached Solunus to help transform the way they interacted and engaged with customers using data-driven solution for their marketing activities.
The client was focusing on e-commerce store and digital offerings expansion. In order to target the ever dynamic teen and young adults markets, they had to constantly stay in touch with the changing interests, demands and behaviors of these groups. However, they did not have a dynamic portal for marketing and the data on marketing activities lay dispersed across various systems in different locations. The client wanted a comprehensive platform for monitoring and analyzing all their marketing activities.
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