1 / 9

Demand (Mis-)Management at Campbell’s Soup

Demand (Mis-)Management at Campbell’s Soup. Dr. Ron Tibben-Lembke. Soup Consumption. When do you drink chicken noodle soup? When you’re sick When do people get sick? In the winter. Soup Consumption. What would you do?. How would you react to that demand?. Soup Shipments. 11/17/99.

soleil
Download Presentation

Demand (Mis-)Management at Campbell’s Soup

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Demand (Mis-)Management at Campbell’s Soup Dr. Ron Tibben-Lembke

  2. Soup Consumption • When do you drink chicken noodle soup? • When you’re sick • When do people get sick? • In the winter

  3. Soup Consumption

  4. What would you do? • How would you react to that demand?

  5. Soup Shipments

  6. 11/17/99

  7. Benefits • Campbell’s Benefits • 15% Sales increase • 6% transportation cost reduction • 30% less sales staff labor time • Less order variation- no forward buys • Retailer Benefits • Inventories cut in half • Stockouts from 1.5% to 0.3% • Lower order processing costs

  8. 2/17/00

  9. Heinz’ Efforts • Aug. 1996

More Related