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IMPORTANCE OF DIGITAL FOOTPRINTS

Modern day’s cut throat competition makes it imperative for all businesses to tap the social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, Google plus etc. The fact that there are 665 million of daily users on Facebook and that Twitter has over 500 million registered accounts, shows the true power of Social Media.<br>

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IMPORTANCE OF DIGITAL FOOTPRINTS

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  1. IMPORTANCE OF DIGITAL FOOTPRINTS

  2.  Modern day’s cut throat competition makes it imperative for all businesses to tap the social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, Google plus etc. The fact that there are 665 million of daily users on Facebook and that Twitter has over 500 million registered accounts, shows the true power of Social Media.

  3.  It may be a relatively new phenomenon but Social Media has turned in to a crucial aspect of the modern marketing scenario. Surveys have shown that more than half the marketers who have used the social media marketing for over 3 years have seen their sales shoot up in that period.

  4.  A noteworthy 89% of the businesses who have invested in social media marketing have seen increase in their market exposure. Statistics have also shown that interaction on social media, even if 2-3 times per week, leads to significant boost to the online presence.

  5.  Effective communication – Social Media allows you to have a direct and genuine communication with your clients/ customers. It is one of the most effective and affordable way to pass on information and gain the trust and royalty for your brand. You are able to create a relationship outside the four walls of your office space by having a positive engagement with your customer base.

  6.  Ranking- When we say Social Media is an important tool for survival today, we simply mean that it’s best way to drive traffic to your website. All search giants, especially Google, love the social media. So the more platforms you target, the more traffic reaches online thus improving your company’s overall ranking. From Facebook pages, to personal profiles or live tweets from Twitter, they all are allowed to appear on the search results.

  7.  Boost Traffic- The whole idea of having a website is to escalate your online visibility, increase the digital exposure and eventually bring in the desired traffic. These days the Social Media platforms such as Facebook or Google Plus are turning into search engines themselves examples Facebook’s graph search or twitter being a real time search engine.

  8.  Loyal community- The customers today are spoilt for choice and that is why Community strength plays a massive role in today’s market scenario. Recent studies and market surveys have shown that people show more inclination to purchase from businesses which have an active Facebook page rather than with one which does not. An emotional and poignant connect with the customers can go a long way creating a massive of loyal and active customers.

  9.  Increase Sales- When you know exactly what your customers are looking for, you can excel in delivering optimum results. Social Media helps you to focus on meeting their demands and fulfilling their needs before your competitors can reach them for the same. You can monetize your efforts by excelling your products lists or researching on your competitors etc.

  10.  “A customer’s perception is your reality” Kate Zabriskie. So step on the Social Media wagon and create your own Digital footprints, the ones which will be trusted and loved by all.

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