USDA Forest Service National Interagency Fire Center (NIFC) Incident Notification Program

1. USDA Forest ServiceNational Interagency Fire Center (NIFC)Incident Notification Program

2. Incident Notification Program

3. Incident Notification Program Jennifer Jones Public Affairs Specialist, U.S. Forest Service Washington Office, Fire and Aviation Management National Interagency Fire Center, Boise, Idaho

4. Agenda • Introductions • Background • Program Status • Program Objectives • Incident Notification Program Overview • Message Sending Overview • Subscription Process • Pricing & Ordering • Questions

5. Background • Issues associated with PIO use of email on incidents brought to attention of NIFC in 2011 • Size of distribution lists exceeded capability of some agency and internet based email programs. • Need for multiple PIOs from different agencies to use same email distribution lists for incident communications. • Desire of PIOs to use text messages and social media in incident communications. • Desire of PIOs to integrate email, text messaging, social media during incident communications.

6. Status • Blanket Purchase Agreement established with GovDelivery in spring, 2013. • Available for use by unit public affairs staff and incident management team PIOs during wildfires and other types of incidents; prescribed fires; and fire related activities. • Priority given to use by U.S. Forest Service units and incident management team PIOs working on wildfires and other types of incidents occurring on National Forest System lands.

7. Secure, Scalable, Flexible, and Effective for Critical Government Communications 550 + government agencies use GovDelivery to send more than 1 billion messages per quarter to the public on all types of topics using email, SMS, Widgets and RSS Feeds. 30,000 people sign up daily.

8. Maximizing direct connections with the public through digital communications Effectiveness – Reach More People Build a database Efficiency – Automate Complex Communications Use automation and integrated solutions to streamline communications Engagement – Create Mission Value Leverage ability to reach targeted audiences efficiently to drive desired results

9. Overview of Digital Communication Management Reach more people • Messaging Cross-promote for more impact • GovDelivery Network Drive deeper engagement • Social Enable tight integration • Automation • Mobile Communicate anytime, anywhere Measure the impact • Analytics & Filtering Keep the public safe and informed • Emergency Notification

10. Program Objectives • Provide internet-based mass unencrypted email and text messaging services on an “as needed” basis • Provide services on short notice, within 24 hours, in the case of an incident • Allow interested individuals to independently “opt in” or “opt out” of unencrypted emails and/or text messages • Unit PAOs or lead PIOs to authorize multiple PAOs or PIOs to send unencrypted emails and text messages from any internet enable from any location with internet or mobile telephone service.

11. Sending Updates Manually Log In

12. Sending Updates Manually Select a Distribution List Create a Message & Send

13. Seamlessly post Public Messages to Social Media GovDelivery allows you to post your public message through SMS, Facebook, Twitter and RSS accounts on the same bulletin page

14. Send Using Your Mobile Device • Send By Email

15. GovDelivery Brings the Power of the Cloud to Government’s Communications Challenges Content from across enterprise and outside enterprise Distribute content in multiple channels; post to social media, enable sharing on consumer web Rapidly deploy broad range of topics across enterprise; connect across the agency and with other government partners in the Cloud to reach more people

16. Click On “Subscribe” Links Place link(s) to subscription options on your organization’s homepage and persistent navigation Or place topic specific links on other pages within your organization’s website.

17. Easy First Time Subscriber Sign-Up Click on link to subscribe to a topic and enter Email address. 1 Confirm email and choose a password 2

18. Easy First Time Subscriber Sign-Up New users see all other available subscriptions in one comprehensive list 3

19. Gather Additional Information About Subscribers

20. Send Highly Targeted Messages Filter and segment your audience across all topics, identifying attributes and subscriber activity. Select Recipients Select Filters

21. Subscribers Manage Their Profiles View all current subscriptions and edit subscriptions and preferences as needed. View and modify unique user profile at any time after signing up for a subscription. Review history of emails received.

22. Connect and Cross-Promote Channels Wireless Alerts (Text Messaging) Message Footers Wireless Alerts Social Media Content Landing Pages

23. Reports: Measuring Results Administrators can view a number of reports at any time. These reports can be customized by date range and can be exported to a spreadsheet for further analysis.

24. Reports: Message Analytics GovDelivery stores data on every click through and open; reports can be exported or viewed online

25. Set-Up Process • Default Account Settings • From Address • Template • Branding/Logos/Images • Training Webinar/Video • Post Links and Collect/Upload Subscribers • Launch program as needed

26. Pricing • Flat Account Set Up Fee - $4,500.00 • Flat usage fee for capability to send up to 10,000 emails and 10,000 text messages within a 24 hour period, 7 days per week • For 30 days - $600.00 • For 60 days - $1,100.00 • For 90 days - $1,500.00 • Includes training

27. Ordering • Must receive verbal or written approval from U.S. Forest Service contracting at NIFC prior to use. • Contact Jennifer Jones, 208-387-5437, jejones@fs.fed.us • Information needed: • Services needed (account setup and/or usage) • Length of time services will be needed (30, 60, 90 days) • Job or P code • Primary contact name, email address, office and/or mobile number

28. Questions or Comments?