Sacrificing Student Safety for a Sharper Image. Eastern Michigan university Case Study. Eastern Michigan University. Public University founded in 1849 Average student population: 23,000 Annual Michigan economy impact $3.7 billion A $42 dollar return for every dollar received from the state
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Sacrificing Student Safety for a Sharper Image
Eastern Michigan university Case Study
“At this point there is no reason to suspect foul play. We are fully confident in the safety and security of our campus environment, and our campus officials will remain vigilant in ensuring safety for all members of our campus community.”
“This death was immediately suspicious. Dickinson’s death was caused by probable asphyxiation.”
“It was reported early on that foul play was not suspected. As the investigation developed, there were serious, strong, and abiding concerns about the raising of information that would prejudice the case. It affected the nature and focus and specificity of the information.”
“EMU failed to disclose information that would enable the campus community to make informed decisions and take necessary precautions to protect themselves, and issued misleading statements from the outset, providing false reassurance that foul play was not suspected.”
Requires universities issue timely warning of potential security threats, including:
13 violations including:
“Our goal now is the same as it was before: to honor and remember her and to try to create an environment on campus where such an incident will never occur again.”
- EMU Regent Jim Stapleton
WHAT PROBLEMS DOES EMU FACE IN THIS CASE?
WHAT PROBLEM SHOULD THE EMU COMMUNICATIONS TEAM FACE FIRST?
WHAT STEPS SHOULD EMU TAKE NEXT?
HOW SHOULD EMU RESPOND AT A LOCAL LEVEL?
HOW SHOULD EMU RESPOND AT A NATIONAL and global LEVEL?
WHAT MEDIa SHOULD THEY USE TO COMMUNICATE THIS MESSAGE?
SHOULD UNIVERSITY OFFICIALS BE PUNISHED OR TERMINATED?
HOW COULD EMU CONVINCE PARENTS THEIR CHILDREN ARE SAFE ON CAMPUS?
HOW CAN EMU IMPROVE CAMPUS SAFETY AND NOTIFICATION POLICIES?
HOW CAN EMU BE SURE THESE IMPROVEMENTS ARE IMPLEMENTED AND EFFECTIVE?
CAN EMU RAISE TUITION AFTER THE COSTS ASSOCIATED WITH SCANDAL ARE RELEASED?
WHAT CAN EMU DO TO ENSURE THIS DOES NOT HAPPEN AGAIN?