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Competing in Foreign Markets - PowerPoint PPT Presentation


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The Four Big Strategic Issues in Competing Multinationally. Whether to customize a company's offerings in each different country market to match preferences of local buyers or offer a mostly standardized product worldwideWhether to employ essentially the same basic competitive strategy in all countries or modify the strategy country by countryWhere to locate a company's production facilities, distribution centers, and customer service operations to realize the greatest locational advanta30384

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Competing in Foreign Markets

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