EUSEW POLICY CONFERENCE 18-20 JUNE 2019 Conference Theme: Shaping Europe’s Energy Future

2. EUSEW POLICY CONFERENCE 18-20 JUNE 2019 Conference Theme: Shaping Europe’s Energy Future Session #9 Innovative Mobility Solutions shaping Europe’s Energy Future MaaS approach in Elba: The Shared Use Mobility Platform Giorgio Ambrosino, MemEx, Italy Brussels, June 18th 2019

3. Mobility is being transformed throughout Europe SUMPs ITS systems Smart cities MaaS approach Low emission zones White Papers on urban transport Transport Networking Companies …

4. Scenario: innovation, systems, services and rules (1)

5. Setting the scenario (2)

6. Setting the scenario (3) 80% of trips in urban areas is performed by BUS Bus is the first type of shared mobility Centrality of BUS service NO sustainability without an extended and efficient Bus service

7. Mobility needs and ride services Mobility Demand more erratic and less systematic Low demand and rural areas “Car ownership” is not a priority “Virtual mobility” and “Service usability “ concept Emerging role of TNC and asset sharing services From holistic vision to the integration of ride sharing solutions with the overall mobility and Public Transport services Ride sharing services: How much does they affect the “real” riderships ? Collaboration or competition with PT services ? Shared Use Mobility Agency

8. Shared Use Mobility Agency Concept • PTA as Promoter • Integration of data and platform: open data layer • Provision of integrated trip planner • Managing common payment tool and clearing procedures • Managing Integrated Booking • Real time information and user feedbacks management • Resources optimization • Networking different operators • Integrated design Conventional PT service with FTS and ride-sharing services • Data quality assessment and Service validation • Base for MaaS initiative SUMA approach customized to ELBA Isle needs and requirements

9. Building the Agency Working at different levels and dimensions IT Platform Procedures &Organization Business models IT solutions for coordinating Sharing Mobility services with conventional Public Transport

10. ELBA landscapes, beauty and problems Third Italian largest island- 225 Sqkm, 32.000 inhab. (142 inh/Sqkm)- 450.000/year- tourists - Daily presence in summer season ~30.000 p/day ELBA is divided into 7 municipalitiesPortoferraio and Rio two ports connecting the mainland (Piombino) • Limited and narrow road network • Traffic congestion situations in summer period • High Frequency Ferry • Parking scarcity • High seasonal mobility demand • Dispersed Origins and PoI, few concentrated Service • Dominance of private cars and motorbikes • High number of bike-car-moto rentals • Low use of PT servicesonly 14% of the overall trips • High Mobility demand also for beach localities and night EU-China Tourist Destinations Urban Mobility Management Workshop• 22 June 2018 • Beijing

11. Car/scooter/bike/boat sharing Hitchhiking DRT/Ride Sharing ELBA Island: why the Shared Use Mobility Agency ? Shared Use Mobility Agency • Users as potential mobility service provider • Sharing/Cooperation schemes/ concept • IT platform and connectivity • Towards the reduction of the contrast between individual and collective transport First “block” of MaaS scenario in Elba Center for planning, managing and coordinating ride sharing services, infomobility and transport services networking To be planned as “mode” with PT services in the Sustainable Urban (or Rural) Mobility Plan 11

12. Elba Shared Use Mobility Platform: The architecture APPs (Android, iOs) WEB PORTAL • ADMINISTRATOR (MUNICIPALITY TEAM) • RENTAL OPERATORS • MOBILITY MANAGERS • …… END-USERS ON-LINE MOBILITY QUEST. DATA INPUT NETWORKING Large use of “open source solution” (Drupal, DKAN, etc.) BACK OFFICE REPORTING INFOMOBILITY Static and dynamic PT info Static and dynamic parking Rental Services, Road Works, Cycling Lanes, EV Recharge Points, LTZ info THIRD PARTY DEVELOPERS TRANSPORT OPERATORS OPEN DATA LAYER OPEN DATA

13. Management of Ride Sharing Services • Sharing a trip to some Elba localities when the user is on the ferry • Planning the shared trip • Sharing the trip when the user is in some specific location (beach, lounges, etc.) • Sharing a taxi trip meeting at the same taxi area • Security Trip Tracking including certified Hitchhiking • User Certification Notice board for sharing trips

14. Scenario Service 1 ELBA RIDE SHARING Platform Sharing a taxi trip/call meeting at the same taxi station and at the same time Agreement Finaldestinations @ TAXI STATION APP APP In all the scenariosnotice board as key element to match demand and offer

15. Compiling a trip request and search for options Addedfunctionality: “searchengine” to support the users of sharing services User logged in GPS position Origin Address Selection on the map Travels details Destination Number of passengers • PT • sharing options • rental options • combination of all Date/Hour Preferencies: PT, sharing, etc. Search Searchenginelooking for available options

16. Offerselection and contact If the agreement isnotfinalized, the passengerreceivesfurthernotifications of other “compatible” offers from drivers Info about the driver and comments Cancel the request for a contact Sending a request for a contact Call

17. Networking of services operators Mastertitelformat bearbeiten Statics: location / fleet compositionSemi-dynamics: available bikes data Statics: location / fleet compositionSemi-dynamics: available boats data Open data Layer Platform Open data Layer Boat Rental Operators Bike Rental Operators Statics: location: number of parking lotsSemi-dynamics: available parking lots data Statics: location: fleet composition Semi-dynamics: available scooters data Parking Area Operators Scooter Rental Operators • Operators Networking (i.e. through a “centralized” window) • Link to contact info and existing info-portals (i.e. rental/parking operators)

18. Operational scenarios for networking RENTAL OPERATOR CAN ACCESS TO UPDATE INFO (i.e. availability of vehicles) Localisation on the map List of rental operators SELECTION Info details

19. Infomobility services EV recharge points LTZ location and access time Cycling lanes • Multimodal trip planner • Links to bus operators APP for real-time

20. The Booklet on “Shared Use Mobility Agency” The Booklet (pdf version) is available at: http://www.memexitaly.it/en

21. Towards MaaS • SUMA/MaaS “process” to be realised gradually depending on mobility/social objectives and existing systems/services • PTA/PTO is fundamental in MaaS as data provider, services provider and responsible, regulation role.., • Avoid “new acronym” to hid “unsolved ” challenges: organization, operation, commercial aspects, … • Effective cooperation among the different Authorities/Operators and different system responsibles • Don’t forget the IT providers and the procurement process • Some issues to be clarified among the others: • Which regulation framework for the service provider ? • How to guarantee the quality in the service provision ? • How to guarantee quality in system data production? • What about ownership of data and right to exploit? • Which role for the PPP approach and business model? • Which KPI and quality assessment tool? Which MaaS for SM Towns and Rural areas?

22. Thank you! Giorgio Ambrosino MemEx Giorgio.ambrosino@memexitaly.it http://www.memexitaly.it