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Session 4 : Copywriting Part 1. What Are We Coving in This Session?. Getting to Know Your Target Building Your Brand as an Authority Selling Your Story: Writing Part 1 The “ Hotseat ” Assignment. Getting to Know Your Target. Session 4: Copywriting Part 1. Getting to Know Your Target.

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Session 4: Copywriting Part 1

What Are We Coving in This Session?

Getting to Know Your Target

Building Your Brand as an Authority

Selling Your Story: Writing Part 1

The “Hotseat” Assignment



Session 4: Copywriting Part 1

Getting to Know Your Target

The Goal

Get to know, and understand your target’s problem better than they know it themselves.

*During the Research Phase, you should have already answered many of these questions.


Session 4: Copywriting Part 1

Getting to Know Your Target



Session 4: Copywriting Part 1

Getting to Know Your Target



Session 4: Copywriting Part 1

Selling Your Story

Starting Your Sales Letter

The first section of your sales letter is ‘the story’

The goal of this section is to relate to your targets’ struggle, establish your credibility to solve the problem, and promise them a solution.

This section primes them for the upcoming offer.


Session 4: Copywriting Part 1

Selling Your Story: Step 1


Session 4: Copywriting Part 1

Selling Your Story: Step 2

IMPORTANT: Do not yet talk about how you achieved your goal.

You should only be giving a brief overview of your current accomplishments.


Session 4: Copywriting Part 1

Selling Your Story: Step 3


Session 4: Copywriting Part 1

Selling Your Story: Step 4


Session 4: Copywriting Part 1

Selling Your Story: Step 5


Session 4: Copywriting Part 1

Selling Your Story: Step 6


The Hotseat Assignment


Session 4: Copywriting Part 1

THE HOTSEAT

Layout the Outline of your “Book”

Find “Epic Pic” and Create Cover

Create Side Images

Create First Draft of your Product



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