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Learn How to Send HTML Email Newsletters

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Learn How to Send HTML Email Newsletters - PowerPoint PPT Presentation


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Learn How to Send HTML Email Newsletters. Send, Updates, Promotions, Announcements, And More. Reach your customers instantly … . …by learning how to send an HTML email newsletter. Benefits. •••••••••••••••••••••••••••••••. Next stage of customer communications.

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Presentation Transcript
slide2

Send,

Updates,

Promotions,

Announcements,

And More.

Reach your customers

instantly…

…by learning how to send an HTML email newsletter.

slide3

Benefits

•••••••••••••••••••••••••••••••

Next stage of customer communications.

Simple method of sending an email newsletter.

EZINE  – is an excellent contact tool.

Graphic greetings and up to date info.

varying email software

Thunderbird, Outlook and AOL are some desktop versions.

Google Mail, Hotmail and Yahoo! are Online versions .

All tools have different ways of displaying your email newsletter.

Take that into account when designing your message.

Never use JavaScript – most software will disable it.

Varying Email Software
layout choices

Choose either a single column or two column layout.

Two column provides room for links and features that run vertically.

Place the most important information in the top left.

Have an option without images, as many software will block it.

Layout Choices
content to include

A person’s name in the “From” address.

Acatchy subject line.

An identifier and an opt out phrase in the opening.

Unsubscribe options in the footer.

Instructions to whitelist the newsletter.

Alink to a web-based version.

Content To Include
slide7

Test It Well

Check if the email displays well in Firefox and Internet Explorer 6.

Have test accounts that use all of the major email reading software.

Check your recipient list.

Send the newsletter out to each of your test accounts and check for discrepancies.

slide8

Create and Send

Create killer content that will inform, inspire, and hook your client.

Promise to be back again next issue.

slide9

Knowing the basics of how to send HTML email newsletters will allow you to utilize this powerful tool.

Get on it and get out there.

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