Learn How to Send HTML Email Newsletters. Send, Updates, Promotions, Announcements, And More. Reach your customers instantly … . …by learning how to send an HTML email newsletter. Benefits. •••••••••••••••••••••••••••••••. Next stage of customer communications.
Reach your customers
…by learning how to send an HTML email newsletter.
Next stage of customer communications.
Simple method of sending an email newsletter.
EZINE – is an excellent contact tool.
Graphic greetings and up to date info.
Google Mail, Hotmail and Yahoo! are Online versions .
All tools have different ways of displaying your email newsletter.
Take that into account when designing your message.
Two column provides room for links and features that run vertically.
Place the most important information in the top left.
Have an option without images, as many software will block it.Layout Choices
Acatchy subject line.
An identifier and an opt out phrase in the opening.
Unsubscribe options in the footer.
Instructions to whitelist the newsletter.
Alink to a web-based version.Content To Include
Check if the email displays well in Firefox and Internet Explorer 6.
Have test accounts that use all of the major email reading software.
Check your recipient list.
Send the newsletter out to each of your test accounts and check for discrepancies.
Create killer content that will inform, inspire, and hook your client.
Promise to be back again next issue.
Knowing the basics of how to send HTML email newsletters will allow you to utilize this powerful tool.
Get on it and get out there.