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ICT untuk Wirausaha. Prepared by : ari. Tujuan. Memberikan gambaran umum ICT yang dapat dilakukan untuk wirausaha Wirausaha mandiri melalui sebuah proses komunikasi terpadu . Strategy. Melalui sebuah strategi komunikasi yang cerdas dan efektif

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ict untuk wirausaha

ICT untuk Wirausaha

Prepared by : ari

tujuan
Tujuan
  • Memberikangambaranumum ICT yang dapatdilakukanuntuk wirausaha
  • Wirausaha mandiri melalui sebuah proses komunikasiterpadu.
strategy
Strategy
  • Melaluisebuahstrategikomunikasi yang cerdasdanefektif
  • MenetapkanobyektifdaritujuansosialisasiProduk secara terukur
  • Menggunakanpilhan media dansaranakomunikasi yang tepatdansesuaidengansegmentasiberkaitbidangProduk
target market komunikasi
Target Market Komunikasi
  • Demografi:
      • All, Age: 17+
      • SSE: ABCDE
  • Psikografi:
      • Rural and Urban People
  • SegmenProfesi
      • Pengusaha Pemiliklahan
      • Pelajar/Mahasiswa
      • Dan lain-lain
strategy1
Strategy
  • Menentukan tema kampanye terpadu yang menarik dan penting untuk seluruh target market, misal: “Dengan cara kecil kami sendiri, kami akan membuat dunia menjadi tempat yang lebih baik”
  • Menggunakan jejaring pebisnis untuk mengkomunikasikan secara efektif kepada sebanyak mungkin target pemilih
  • Menggunakan sebanyak mungkin media pilihan (baik internal maupun eksternal untuk masing masing segmen.
tactics 360 synergy
Tactics: 360° Synergy

vertising

New

Media

Marketing

PR

Wirausaha mandiri

Out

door

BTL

Event

Merchandise

Sponsorship

communications channels
Communications Channels

Television

Tre

Radio

Music property

Direct Mail

Merchandise

Newspapers

Home shopping

Video games

ConsumerContact

Kiosks

Events

On-line

Magazines

Internet

Cinema

Multimedia

cross-promotion

Billboards

Feature Film

Trer, Dealer

Incentives

CD Rom

Buses

Self Vision

content and creative platform
Content and Creative Platform
  • Use both of product and emotional benefit.
  • Emotional benefit as core platform.
    • Product benefit: benefits as best solution for better teeth.
    • Emotional benefit: Healthy, comfort and sure with .
  • Proposed tagline: “Dengan cara kecil kami sendiri, kami akan membuat dunia menjadi tempat yang lebih baik”
tv strategy
TV Strategy
  • Use “Lokal TV” as main TV Media
  • National TV as back up strategy
  • Personal Branding via talkshow
  • TVC use capacity as public figure
  • Content: How important “My Fun Product”for everyone.
why radio
Why Radio?
  • Unique medium with unique effects: personal, transitory etc.
  • Customize program for certain product
  • Low budget with relatively effective result
  • Lack of technical visual effect and complicated massege
radio spec
Radio spec
  • Use all ABCDE segment Radios national wide
  • Teens Radio: Prambors, MTV Sky
  • Female Radio: Female
  • Yuppies : Hard Rock, Indika
  • General : Sonora, Dakta
radio program1
Radio Program
  • All content creative about Product development and “My Fun Product”
  • Radio spot with product and emotional benefit approach match for all segmented target
  • Radio Time Signal with massage as the part of the content
  • Radio Talk show to introducing product to listener
  • Radio Quiz or Karaoke contest use Product Jingle and Product Tagline as password. Use product packaging as entry point to become quiz participants
    • Note: Difficulty for AB Class segment to applied this kind of program. Need Special Prizes to drive the response from AB segment
time signal
Time Signal
  • Radio insertion program, appearing frequently in exact time.
  • Program anatomy :
      • Time Signal
      • Time Announcement
      • Massage from product
      • Sponsor spot
  • Time slot at minute zero or 30.
why online and socmed
Why Online and Socmed?
  • Internet and socmed increasing usage
  • Perceived as AB Segment media
  • Product will perceived as modern and update product
  • Customize program for certain product and wide range of creative possibility
  • Low budget with relatively effective result
online and socmed1
Online and Socmed
  • Socmed activity with twitter and facecook
  • Interactive online quiz (puzzle or simple game) use product and brand as the main part of the game
  • Clickable Web banner with product and emotional benefit approach match for all segmented target to refers another interactive web.
  • Mini site about the campaign
  • Backup media for Radio and TV Program
print media campaign
Print Media Campaign
  • Display in National newspapers and magazines
  • advertorial Type advertising program about the campaign
  • Back up media for web quiz and Radio program
thanks lets discuss
Thanks

Lets Discuss!

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