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Angela Caddell

Campus Financial Education. Angela Caddell. Director for Communications, Financial Education & Outreach Services. The Challenge. called ‘Gen Y’, ‘ Millennials ’, and ‘Generation Plastic’ a student loan was the first credit experience for many “easy out” philosophy sense of entitlement

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Angela Caddell

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  1. Campus Financial Education Angela Caddell Director for Communications, Financial Education & Outreach Services

  2. The Challenge • called ‘Gen Y’, ‘Millennials’, and ‘Generation Plastic’ • a student loan was the first credit experience for many • “easy out” philosophy • sense of entitlement • connected 24/7 • inflated salary expectations Y

  3. The Approach positive inspirationalinteractive • content • real-life stories • shared perspectives • quick bites of information • focus on solutions (not causes) • open discussion

  4. The Approach • delivery method(s) YES! • traditional campus marketing • communication technologies • social media • guidance & conversation NO. • e-mail blasts • lecture

  5. The Approach • venue • where do students gather organically? • where do you want them to spend time? • where is your message most relevant? • timing • when do students gather organically? • when is your message most relevant?

  6. The Approach • multiple touchpoints build skills, change behaviors • skills • developing a budget • completing the FAFSA • understanding my credit report • balancing my checkbook • behaviors • using credit cards responsibly • saving money • reviewing my credit report annually • tracking my spending • teachable moments throughout collegiate lifespan

  7. The Approach • multiple delivery mediums • online • social media • face time: in courses • face time: in workshops • address all learning styles, if possible • visual • auditory • kinesthetic

  8. The Approach • audience assessment • what do students value? • what do students know? • what do students need to know? • how do students want to learn? • focus groups • town hall meeting • student task force

  9. Solutions • integrate financial education within existing programs & services • workshops and seminars • instructional materials • train-the-trainer support • Web text and eNewsletters • online tools budgeting credit student loan management savings identity theft

  10. Solutions • campus workshops • freshman orientation • GATEWAY and Life Skills courses • financial aid counseling sessions • TRiO programs • associations, clubs, Greek life • training for faculty, staff, student leaders

  11. Solutions • full customization • to reflect your campus • to reflect your students • to complement your existing services • program consulting & execution • assess campus educational needs • brainstorm delivery options • facilitate activities • implement service strands

  12. Solutions • key messages: student debt management • higher education is an investment in future earning potential • if you must borrow to cover school expenses, exhaust all federal loan options before considering private or ‘alternative’ loans • don’t accept loan funds you don’t need; borrow only what you need to pay school expenses

  13. Solutions • key messages: student debt management • research scholarship options every year; eligibility requirements change and new programs are added • reconsider your need for loan funds every semester • pay attention to your total amount borrowed as you go, and keep your expected first-year salary in mind

  14. [print publications]

  15. [custom web text] Solutions

  16. [web-based tools]

  17. [web-based tools]

  18. [on the horizon] Solutions ‘smart borrowing’ publication • bridge the gap between entrance and exit touchpoints • make the connection among borrowing decisions, debt load and salary expectations • middle school materials • money values and spending patterns are formed early, often before high school • support financial literacy PASSport requirements

  19. Angela Caddell405.234.4495 acaddell@ocap.orgwww.OklahomaMoneyMatters.org

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