1 / 5

The Future of Magazines and the Magazines of the Future

The Future of Magazines and the Magazines of the Future. sf Future Media Lab. Webinar “Economic perspectives on the media industry. Outlook and challenges in the digital era .” Wednesday, 25 April 2012 / 14.30-16.00h. www.futuremedialab.info.

skylar
Download Presentation

The Future of Magazines and the Magazines of the Future

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Future of Magazines and the Magazines of the Future sfFuture Media Lab. Webinar “Economic perspectives on the media industry. Outlook and challenges in the digital era.” Wednesday, 25 April 2012 / 14.30-16.00h www.futuremedialab.info hosted by European Magazine Media Association – www.magazinemedia.eu

  2. The Future of Magazines and the Magazines of the Future Future Media Lab. Webinar Wednesday, 25 April 2012 / 14.30 – 16.00h “Economic perspectives on the media industry. Outlook and challenges in the digital era.” A number of trends associated with digitisation have fundamentally changed the media industry, affecting both its structure and the associated revenue flows. In this presentation, we first frame the developments in the media industry within theoretical overview of two-sided markets, and characterise digital media as a multi-sided platform market. We then zoom in on the audiovisual media industry and point towards the conflicts and bottlenecks that arise as a result of the counter-logics of platform ecosystems and the double marginalisation effect in the audiovisualvalue network. Price setting in one platform market directly affects (the) adjoining platform market(s), and the major stakeholders are engaged in fierce conflicts to control and minimise ‘taxes’ levied by other platform players. To exemplify, distributors’ offer of flexview services has repercussions on broadcasters’ and advertisers’ revenue sources. This presentation illustrates that the relationships between stakeholders in the media sector are fraught with tensions that relate directly to the new double platform structure of the industry. In the light of a range of potential over-the-top entrants, stakeholders nevertheless have a strategic incentive to preserve each others’ economic sustainability. hosted by European Magazine Media Association – www.magazinemedia.eu

  3. The Future of Magazines and the Magazines of the Future Future Media Lab. Webinar Wednesday, 25 April 2012 / 14.30 – 16.00h PROF. DR. PIETER BALLON Pieter Ballon is specialisedin business modelling, open innovation and the mobile telecommunications industry. Formerly, he was senior consultant and team leader at TNO. In 2006-2007, he was the coordinator of the cross issue on business models of the Wireless World Initiative (WWI), that united 5 Integrated Projects in the EU 6th Framework Programme. Currently, he is the international Secretary of the European Network of Living Labs. Pieter Ballon holds a PhD in Communication Sciences and a MA in Modern History. Dr. Valérie-Anne Bleyen, VUB, Belgium Valérie-Anne Bleyen holds a PhD in Applied Economic Sciences (Commercial Engineer) from the VrijeUniversiteitBrussel (2010), Belgium. Her PhD dissertation focused on the challenges facing WesternEuropeannewspaper sites concerning their online revenue models and payment instruments. Currently, she is a senior researcher at the Market Innovation and Sector Transition department of SMIT (Studies on Media, Information and Telecommunication) at the VrijeUniversiteitBrussel. Her current research interests include e-publishing, online payment instruments, digital television and media innovation. hosted by European Magazine Media Association – www.magazinemedia.eu

  4. The Future of Magazines and the Magazines of the Future Future Media Lab. Webinar Wednesday, 25 April 2012 / 14.30 – 16.00h Participation at this webinar is free of charge. To register for this webinar please send an email to: caroline.quintero@magazinemedia.eu before 23 April 2012 with Note that the number of participants is limited. The registration will be managed on a first-come – first serve basis. In case you have any questions, please contact at EMMA: caroline.quintero@magazinemedia.eu • yourname • Position • Company • Email • Phone number • and a photo of yourself hosted by European Magazine Media Association – www.magazinemedia.eu

  5. The Future of Magazines and the Magazines of the Future Future Media Lab. – www.futuremedialab.info hosted by European Magazine Media Associationwww.magazinemedia.eu • Max von Abendroth, Executive Director • max.abendroth@magazinemedia.eu • Ph.: +32 2 536 06 04 hosted by European Magazine Media Association – www.magazinemedia.eu

More Related