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Red Meat Prospects Conference. ‘Progress Through Partnership’. The market outlook for cattle and sheep The view from Scotland. Stuart Ashworth Head of Economic Services Quality Meat Scotland. What a difference a year makes. Cattle prices are at record highs Sheep are not.

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Presentation Transcript
red meat prospects conference

Red Meat Prospects Conference

‘Progress Through Partnership’

the market outlook for cattle and sheep the view from scotland

The market outlook for cattle and sheepThe view from Scotland

Stuart Ashworth

Head of Economic Services

Quality Meat Scotland

what a difference a year makes
What a difference a year makes

Cattle prices are at record highs

Sheep are not

what a difference a year makes1
What a difference a year makes

Cattle prices are at record highs

Sheep are not

Breeding cattle numbers have declined

Ewes have not

what a difference a year makes2
What a difference a year makes

Cattle prices are at record highs

Sheep are not

Breeding cattle numbers have declined

Ewes have not

Retail price of beef has increased

Lamb has not

what a difference a year makes3
What a difference a year makes

Cattle prices are at record highs

Sheep are not

Breeding cattle numbers have declined

Ewes have not

Retail price of beef has increased

Lamb has not

Sterling has weakened against the Euro

And the dollar

what a difference a year makes4
What a difference a year makes

Cattle prices are at record highs

Sheep are not

Breeding cattle numbers have declined

Ewes have not

Retail price of beef has increased

Lamb has not

Sterling has weakened against the Euro

And the dollar

UK economy remains weak

So too does Europe

economic snap shot
Economic snap shot

Source: European Commission

what a difference a year makes5
What a difference a year makes

Cattle prices are at record highs

Sheep are not

Breeding cattle numbers have declined

Ewes have not

Retail price of beef has increased

Lamb has not

Sterling has weakened against the Euro

And the dollar

UK economy remains weak

So too does Europe

Oh and we have had “horsegate”

so have things changed
So have things changed?

Consumers are wary of processed meats

So good news for prime cuts

Multiple retailers are feeling “unloved”

Good news for butchers and processors?

Provenance is becoming important

EU “COOL” legislation may speed up

PGI is an advantage

Supplies are tight and may get tighter

Multiple retailers more interested in their supply chain

More interest in partnering?

But to whose advantage?

some concluding thoughts
Some concluding thoughts

Medium term population growth will drive a steady demand at home and internationally

National and global stock numbers mean supplies will remain tight

Short term economic challenges will drive consumer behaviour and limit improvement from market place

Retail environment means supermarkets are looking for help

Cost price squeeze for producers and processors remains

Success lies in innovation and appliance of science

red meat prospects conference1

Red Meat Prospects Conference

‘Progress Through Partnership’

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