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YOUR DIGITAL MEDIA KIT A Workshop for Artists. Hosted by the Council on the Arts & Humanities for Staten Island & The Garibaldi- Meucci Museum Staten Island, New York February 21, 2013. Presented by Linda Lopez. YOUR DIGITAL MEDIA KIT. Also known as…. EPK – Electronic Press Kit

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your digital media kit a workshop for artists

YOUR DIGITAL MEDIAKITA Workshop for Artists

Hosted by the Council on the Arts & Humanities for Staten Island

&The Garibaldi-Meucci MuseumStaten Island, New York

February 21, 2013

Presented by Linda Lopez

slide2

YOUR DIGITAL MEDIA KIT

  • Also known as…
  • EPK – Electronic Press Kit
  • DPK – Digital Press Kit
  • EMK – Electronic Media Kit
  • You get the idea. Whatever you choose to call it, it’s not your father’s press kit.
slide3

YOUR DIGITAL MEDIA KIT

  • Hard-Copy Media Kits – from Simple to Elaborate:
slide4

YOUR DIGITAL MEDIA KIT

  • Why You Need One
  • YOUR CONSTITUENCY
    • The news media
    • Gallery owners
    • Art buyers
    • Others?
slide5

YOUR DIGITAL MEDIA KIT

  • Getting Set Up
  • Your content, digital assets, and collateral materials
  • Your website
  • Your News Room
slide6

YOUR DIGITAL MEDIA KIT

  • What to Include
  • At-A-Glance: Brief description of you and your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages)
  • Backgrounder
  • Story ideas
  • Hi-res images suitable for print: your headshot, your work, actualities
slide7

YOUR DIGITAL MEDIAKIT

  • Case Study
  • Copper Development Association
slide8

YOUR DIGITAL MEDIA KIT

  • Sharing Your DMK Link: How
  • Front page – and every page – of your website
  • Business cards
  • Promotional materials
slide9

YOUR DIGITAL MEDIA KIT

  • Sharing Your DMK Link: With Whom
  • Art editors at general media outlets
  • Editors at art publications
  • Online art news outlets, bloggers, and communities
  • Gallery owners
  • Potential patrons
slide10

YOUR DIGITAL MEDIA KIT

  • What’s Newsworthy
  • Upcoming exhibit, installation, or other public event
  • Awards and commissions
  • Major or noteworthy sales
  • Related news stories
slide11

YOUR DIGITAL MEDIA KIT

  • Branding Is Really Step One
  • What’s unique about you and your work?
  • Do you have a consistent brand identity: logo, font, palette, branded collateral materials?
  • Can you be a topic expert?
slide12

YOUR DIGITAL MEDIA KIT

Thank you!

LINDA LOPEZLLMultimedia.com / ibnMobilité.org

Email: [email protected]

Twitter: @mizmedia @[email protected]

LinkedIn – Facebook – Google+YouTube – RebelMouse

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