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YOUR DIGITAL MEDIA KIT A Workshop for Artists. Hosted by the Council on the Arts & Humanities for Staten Island & The Garibaldi- Meucci Museum Staten Island, New York February 21, 2013. Presented by Linda Lopez. YOUR DIGITAL MEDIA KIT. Also known as…. EPK – Electronic Press Kit

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Your digital media kit a workshop for artists

YOUR DIGITAL MEDIAKITA Workshop for Artists

Hosted by the Council on the Arts & Humanities for Staten Island

&The Garibaldi-Meucci MuseumStaten Island, New York

February 21, 2013

Presented by Linda Lopez


YOUR DIGITAL MEDIA KIT

  • Also known as…

  • EPK – Electronic Press Kit

  • DPK – Digital Press Kit

  • EMK – Electronic Media Kit

  • You get the idea. Whatever you choose to call it, it’s not your father’s press kit.


YOUR DIGITAL MEDIA KIT

  • Hard-Copy Media Kits – from Simple to Elaborate:


YOUR DIGITAL MEDIA KIT

  • Why You Need One

  • YOUR CONSTITUENCY

    • The news media

    • Gallery owners

    • Art buyers

    • Others?


YOUR DIGITAL MEDIA KIT

  • Getting Set Up

  • Your content, digital assets, and collateral materials

  • Your website

  • Your News Room


YOUR DIGITAL MEDIA KIT

  • What to Include

  • At-A-Glance: Brief description of you and your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages)

  • Backgrounder

  • Story ideas

  • Hi-res images suitable for print: your headshot, your work, actualities


YOUR DIGITAL MEDIAKIT

  • Case Study

  • Copper Development Association


YOUR DIGITAL MEDIA KIT

  • Sharing Your DMK Link: How

  • Front page – and every page – of your website

  • Business cards

  • Promotional materials


YOUR DIGITAL MEDIA KIT

  • Sharing Your DMK Link: With Whom

  • Art editors at general media outlets

  • Editors at art publications

  • Online art news outlets, bloggers, and communities

  • Gallery owners

  • Potential patrons


YOUR DIGITAL MEDIA KIT

  • What’s Newsworthy

  • Upcoming exhibit, installation, or other public event

  • Awards and commissions

  • Major or noteworthy sales

  • Related news stories


YOUR DIGITAL MEDIA KIT

  • Branding Is Really Step One

  • What’s unique about you and your work?

  • Do you have a consistent brand identity: logo, font, palette, branded collateral materials?

  • Can you be a topic expert?


YOUR DIGITAL MEDIA KIT

Thank you!

LINDA LOPEZLLMultimedia.com / ibnMobilité.org

Email: [email protected]

Twitter: @mizmedia @[email protected]

LinkedIn – Facebook – Google+YouTube – RebelMouse


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