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Marketing & Fundraising Committee Proposal Rationale: PowerPoint PPT Presentation


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BIATHLON CANADA COMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIP ALLIE LE SKI DE FOND ET L’ADRESSE AU TIR. Marketing & Fundraising Committee Proposal Rationale: Biathlon Canada currently does not have any major cash sponsors and has limited equipment suppliers

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Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Marketing & Fundraising Committee Proposal

  • Rationale:

  • Biathlon Canada currently does not have any major cash sponsors and has limited equipment suppliers

  • The only financial income in regards to marketing and fundraising are 2 intricate donation programs through other organizations (CAA, Trafalgar)

  • If and when we lose or decrease these 2 sources of income and have no other sustainable program in place, we lose 20% of our current revenues per year (very unstable financial position to be in at present)

  • Biathlon Canada is a registered charity and should use this status to its advantage and to the advantage of the Divisions

  • Biathlon Canada staff can not increase sponsors or donors on their own without outside help by others


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Composition and Attributes

  • Minimum 4 members plus the Executive Director

  • Members to be willing to look for sponsors on behalf of Biathlon Canada’s National Programs

  • Members to possess some of the following attributes:

  • Background in marketing or fundraising

  • Willingness to create sponsorship packages and proposals

  • Have contacts in the corporate business world to pursue

  • Willingness to help pull together major fundraising events (run locally and in partnership with divisions)

  • Willingness to help create and commence long term fundraising / donation programs


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Tasks

  • establishing the strategic (ie, long-term) direction for an integrated  marketing and sponsorship program, in order to  provide sustainable funding sufficient to support a Biathlon Canada high performance system as outlined in Biathlon Canada’s Strategic Plan;

  • developing through the annual Marketing Committee Operational Plan the detailed initiatives, objectives and  tasks required to implement the strategic direction each season, to include strategic solicitation and servicing of partners and the development and implementation of fund-raising activities;


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Tasks continued…..

  • planning for and assisting in securing corporate sector support for all Biathlon Canada properties;

  • collaborating with the ED and the Media Relations to establish a pro-active media program to promote and enhance the National Team, Biathlon Canada programs and the Biathlon Canada Brand;

  • communicating with other appropriate internal and external agencies of Biathlon Canada (e.g. IBU and USBA) on issues within the Marketing & Fundraising Committee mandate;


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Tasks continued…

  • establishing a television platform to support the investment and interest of corporate Canada in the sport (in collaboration with the IBU and the EU Broadcasting service);

  • in cooperation with the NT staff, providing advice and assistance to athletes in securing and servicing personal sponsorships and in creating opportunities for athlete promotional appearances


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Tasks continued…

  • liaising with the Domestic Working Group to develop unique events to market the sport; and

  • delivering guidance and help on any other aspect of biathlon marketing and sponsorship whenever possible.


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

Donation Program Ideas

Biathlon Canada has the capability, under fairly regimented guidelines set by CCRA, to issue charitable donation receipts for cash donations to the organization

We can accept general cash donations; donations through an incentive program; donations through planned giving; among others.


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Other Concepts to Explore

  • Tax credits to families with athletes (active in QC). We need to work with other partners for advice (e.g. COC) and for help to get government attention

  • Fundraising events (e.g. golf tournaments, athlete appearances, camps with national team athletes, etc.)

  • Other


Marketing fundraising committee proposal rationale

BIATHLON CANADACOMBINING CROSS-COUTRY SKIING AND RIFLE MARKSMANSHIPALLIE LE SKI DE FOND ET L’ADRESSE AU TIR

  • Conclusion

  • Very high necessity for this type of committee

  • Need for commitment to work hard from committee members (especially in initial stages)

  • Need for a passion for the sport and the future well-being and sustainability of the sport at the national level

  • Comments?Questions?Volunteers?


Marketing and fundraising committee

Marketing and Fundraising Committee

Motion to disband the Public Relations Standing Committee.

Motion to strike a Marketing and Fundraising Committee as a standing committee.


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