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HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL?

HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL?. Robert-Vincent JOULE & Séverine HALIMI-FALKOWICZ Laboratory of Social Psychology ( EA849) University of Provence, France. HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL?. e.g. , Peterson & al. (2000).

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HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL?

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  1. HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL? Robert-Vincent JOULE & Séverine HALIMI-FALKOWICZ Laboratory of Social Psychology (EA849) University of Provence, France

  2. HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL? e.g.,Peterson & al. (2000) Robert-Vincent JOULE & Séverine HALIMI-FALKOWICZ Laboratory of Social Psychology (EA849) University of Provence, France Peterson, A.V., Kealey, K.A., Mann, S.L., Marek, P.M. & Sarason, I.G. (2000). Hutchinson Smoking Prevention Project: long-term randomized trial in school-based tobacco use prevention-results on smoking. Journal of the National Cancer Institute, 92, 1979-1991. How to lead people to adopt a new expected behaviour? 1. Classical ways… and their limits • Authority & Sanction… no long term effects • Information & Persuasion… necessary, but not sufficient! no differences between them 4000 students in a control group 4000 students in an I&P experimental group

  3. How to lead people to adopt a new expected behaviour? 1. Classical ways… and their limits 2. Creating a committing context around a first "preparatory" act • Lewin (1947) • a first committing preparatory act can lead to an expected behaviour • The Commitment Theory • Kiesler (1971, p.30) commitment = "the link between an individual and his/her act" • Joule & Beauvois (1998) - "external" commitment - preparatory acts => viewed as starting points

  4. How to lead people to adopt a new expected behaviour? 1. Classical ways… and their limits 2. Creating a committing context around a first "preparatory" act • Commitment factors (Joule & Beauvois, 1998) P ublic feature of the act F I RE reedom context rrevocability of the act epetition of the act xplicit feature of the act C I C onsequences of the act nternal reasons for the act ost of the act

  5. for instance, a new expected behaviour !!! How to lead people to adopt a new expected behaviour? 1. Classical ways… and their limits 2. Creating a committing context around a first "preparatory" act • Commitment factors (Joule & Beauvois, 1998) + + + + + + What consequences? • Cognitives consequences • - consolidation of the initial attitudes • - better resistance to future influence attempts • Behavioural consequences • - sticking to the behavioural decision • - performing later behaviours, related to the same course of action

  6. How to lead people to adopt a new expected behaviour? 1. Classical ways… and their limits 2. Creating a committing context around a first "preparatory" act • Commitment factors (Joule & Beauvois, 1998) What consequences? • Illustration with the " Foot-in-the-door" procedure • Freedman et Fraser (1966) - expected behaviour (EB): put a big roadsign in one’s garden - preparatory acte (PA): buy a sticker "for a carefull drive" EB only  16,7 % of acceptance PA then EB 76 % of acceptance

  7. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Framework? the ALTENER european project "Energy Force for Children" • When?during school year 2002-2003 • Who?700 pupils, their parents, with the help of 28 teachers • Where?in 11 primary schools of the Provence-Alpes-Côtes d'Azur (France) GOAL : to promote ecocitizen behaviours at school & in families

  8. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Four preparatory acts AT SCHOOL (1) observation of "good" and "bad" energy saving habits AT HOME (1) observation of "bad" habits that can be easily changed (2) fill in a long questionnaire about energy saving (3) put a sticker on the family fridge, in support of environment protection

  9. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Four preparatory acts • Three (formal) commitments PUPILS (1) a first commitment at school

  10. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Four preparatory acts • Three (formal) commitments PUPILS (1) a first commitment at school (2) a second commitment at home

  11. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Four preparatory acts • Three (formal) commitments PUPILS (1) a first commitment at school (2) a second commitment at home PARENTS (1) a written commitment

  12. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Four preparatory acts • Three (formal) commitments PUPILS (1) a first commitment at school (2) a second commitment at home PARENTS (1) a written commitment • Final exhibition

  13. How to promote ecocitizen behaviours at school?

  14. How to promote ecocitizen behaviours at school? The action research (Joule & Bernard, 2004) • Four preparatory acts • Three (formal) commitments PUPILS (1) a first commitment at school (2) a second commitment at home PARENTS (1) a first commitment at school • Final exhibition Results? • new energy saving commitments in writing (up to 100%), to perform precise behaviours likely to result in an energy consumption fall • energy saving behaviours, such as replacement of incandescence bulbs by low consumption bulbs at school, implementation of recycling sorting for papers, asking to the Mayor the installation of corridors lightning timers...

  15. TO CONCLUDE How to promote ecocitizen behaviours at school? the Commitment Theory Thank you ! 

  16. HOW TO PROMOTE ECOCOTIZEN BEHAVIOURS AT SCHOOL? Robert-Vincent JOULE & Séverine HALIMI-FALKOWICZ Laboratory of Social Psychology (EA849) University of Provence, France

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