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Leveraging New Communications Channels

Leveraging New Communications Channels. Sidney Alvarez & Alfonso Quiroz October 19, 2017. Expanding Channels for Communicating. Podcast: Plugged In. Why a Podcast?. Source: Pew Research Center. Developing Relatable Content. Sharing & Promoting Episodes. Employee Newsletter.

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Leveraging New Communications Channels

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  1. Leveraging New Communications Channels Sidney Alvarez & Alfonso Quiroz October 19, 2017

  2. Expanding Channels for Communicating

  3. Podcast: Plugged In

  4. Why a Podcast? Source: Pew Research Center

  5. Developing Relatable Content

  6. Sharing & Promoting Episodes Employee Newsletter

  7. How We Do It

  8. Lessons Learned • Listen • Find compelling storytellers • External channels & content can be used to support internal communications goals The Delightful World of Super-Niche Podcasts

  9. Facebook Live

  10. Why Facebook Live?

  11. Live Content

  12. How We Do It

  13. Lessons Learned • Expect the unexpected • Volume control is challenging • There are two audiences: • Live audience • Rebroadcast audience • Showcase compelling content • Employee engagement is really strong

  14. The Future

  15. Instagram Stories

  16. Questions?

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