Itv1 tyne tees reaches a staggering 84 of adults in the average week
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ITV1 Tyne Tees reaches a staggering 84% of adults in the average week. In Q1-Q2, of the top 500 programmes in the Tyne Tees region 489 were on ITV1!. Source: BARB/Techedge, Adults, Q1 – Q2 2011. Just 1 spot on ITV1 Tyne Tees can reach 471,000 viewers ! ¹.

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ITV1 Tyne Tees reaches a staggering 84% of adults in the average week

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Itv1 tyne tees reaches a staggering 84 of adults in the average week

ITV1 Tyne Tees reaches a staggering

84% of adults in the average week

In Q1-Q2, of the top 500 programmes in the Tyne Tees region 489 were on ITV1!

Source: BARB/Techedge, Adults, Q1 – Q2 2011


Itv1 tyne tees reaches a staggering 84 of adults in the average week

Just 1 spot on ITV1 Tyne Tees can reach 471,000 viewers!¹

The average audience for Tyne Tees Tonight is 207,000²

It costs less than you think!

A package of advertising airtime on ITV1 Tyne Tees can be bought for as little as £4,231

¹Source: BARB/Techedge, Individuals, Monday episode, Centre Break Coronation Street Jan-June11, ²Source: BARB/Techedge, Individuals, Jan-June2011; 1800


With itv1 you can reach huge audiences in your local area

With ITV1 you can reach huge audiences in your local area

In the Tyne Tees region 1,860,000 people watch ITV1 every week

That is:

119 times the number of students at Durham University

37 times the capacity of The Stadium of Light

35 times the capacity of St James park

36 times the number of runners in the Great North Run

You would have to fill Wembley Stadium 20 times to reach the same amount of people!


Itv1 tyne tees reaches a staggering 84 of adults in the average week

Top Rating Programmes ITV1 Tyne Tees

Dancing on Ice

473,000

adult viewers

Emmerdale

612,000

adult viewers

Coronation Street

729,000

adult viewers

Britain’s Got Talent

679,000

adult viewers

Vera

458,000

adult viewers

Benidorm

445,000

adult viewers

Wild At Heart

429,000

adult viewers

Source: BARB, Techedge, Jan – June 2011, Adults


Itv1 tyne tees reaches a staggering 84 of adults in the average week

Adult Reach in Tyne Tees Region

18%

25%

10%

17%

3%

17%

4%

17%

2%

12%

8%

84%

Source: BARB Jan – June 2011 / RAJAR June 2011 Adult Weekly Reach, JICREG July 2011 Weekly reach (Total AIR)

Source: BARB January – February 2010/ RAJAR December 2009 Adult Weekly Reach (%), JICREG January 2010


Regional press sees decline in the tyne tees region

Regional press sees decline in the Tyne Tees region

% change in circulation 2008 vs 2010

Source: ABC, July – December 2008 vs 2010


Itv1 tyne tees reaches a staggering 84 of adults in the average week

Did you know?

Adults in the ITV Tyne Tees region…

61% never listen to commercial radio

Only 19% ever notice the ads on the radio

Only 33% ever read a regional newspaper

22% never go to the cinema

Only 7% say they respond to direct mail

BUT..

99%of adults do watch TV

92% of adults do watch ITV1

Source: GB TGI 2011 Q3 (April 2010 - March 2011)


Itv1 tyne tees reaches a staggering 84 of adults in the average week

General Attitudes in Tyne Tees

Source: GB TGI 2011 Q3 (April 2010 - March 2011)


Itv1 tyne tees reaches a staggering 84 of adults in the average week

The truth about DTRs…

Just 9% of ads are capable of being fast-forwarded

TV ads are far from being over-counted

Approximately 47% of homes own a DTR and only 19% of what they watch is time-shifted. Time-shifted viewing therefore only accounts for 9% of total viewing in all UK homes.This means just 9% of all ads are capable of being fast-forwarded

6% of viewing is done out-of-home (pubs, office, online simulcasts) which at present is not captured by BARB

Time-shifted viewing after 7 days is not included in BARB data

DTRs increase TV viewing

Out of those homes with Sky+, 81% of viewing is 'live' TV and viewing increases by 15% when homes acquire a DTR

Fast-forwarded ads are free

BARB does not count ads that are fast-forwarded and consequently advertisers do not pay for them!

Source: Digital Television Recorders, Thinkbox, Thinkbox half year review: January – June 2011.


Time shifted viewing january june

Time shifted viewing January – June

Thinkbox: quarterly review Jan – June 2011; all digital DTR homes


Itv1 tyne tees reaches a staggering 84 of adults in the average week

Profile of Tyne Tees Region

Source: GB TGI 2011 Q3 (April 2010 - March 2011)


Itv1 tyne tees reaches a staggering 84 of adults in the average week

“The television advert was an important part of the relaunch campaign for Discovery Museum. As part of a wider campaign, the advert has certainly helped us to achieve our aims and the pattern of visits that follow each time the advert is aired demonstrate its power to influence. The advert continues to be a crucial part of Discovery Museum’s annual marketing strategy”.

Sheryl Muxworthy, Communications Manager, Tyne & Wear Archives & Museums.

“We had a phone enquiry within 2 minutes of the first advert airing. In the first 20 minutes we had 2 telephone enquiries and a website enquiry, plus another sign up for the newsletter and then there are the facebook comments…I would highly recommend TV advertising to anyone regardless of how big or small. You’ll reach a larger audience, drive more enquiries and raise your profile to new heights. The star of our advert, a patient, is constantly being recognized ‘as the lady off the telly’. It has pushed the Smile Spa to a new level.”

Karen Martin, Marketing Manager, The Smile Spa


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