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Product Development and Positioning Chapter 5.1 Page 100 - 107. Define the following terms Product item Consumer goods Business goods Point of difference Focus group Commercialization Repositioning Outline each of the seven steps involved in developing a new product.

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Product development and positioning chapter 5 1 page 100 107
Product Development and Positioning Chapter 5.1 Page 100 - 107

  • Define the following terms

    • Product item

    • Consumer goods

    • Business goods

    • Point of difference

    • Focus group

    • Commercialization

    • Repositioning

  • Outline each of the seven steps involved in developing a new product.

  • Explain the four stages in the product life cycle.

  • What three things can be done to manage a product through its life cycle.


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