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Bath & Body Works PowerPoint PPT Presentation


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Bath & Body Works. What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/16256812 The Company Launched in 1990 in New Albany, OH A brand was launched under the Umbrella of the Limited Company. Products Solds. Company Size . Total Stores = 1606 United States Canada Middle East

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Bath & Body Works

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Bath body works

Bath & Body Works

  • What Bath & Body Works is..

    • http://vimeo.com/groups/8432/videos/16256812

  • The Company Launched in 1990 in New Albany, OH

  • A brand was launched under the Umbrella of the Limited Company.


Products solds

Products Solds


Company size

Company Size

  • Total Stores = 1606

    • United States

    • Canada

    • Middle East

  • Total Selling Sq Feet= 3,850,000

  • Company Net Sales (in millions)= $2,515


Who is the target customer

Who is the Target Customer?

  • Primary: Women age 18-44

    • Product categories target specific customer based on the products

  • Secondary: Men and Children

    • Products specifically geared


Current marketing srategy

Current Marketing Srategy

  • Integrated Marketing

    • Bounce-Back Coupons

    • Direct Mail

    • Email Capture

    • Mobile Coupons

    • Facebook

    • YouTube


Youtube

YouTube

  • Online Web Commercials to introduce new products

  • Customer get to share reviews, how to use coupons to get the best deal

  • http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5


Facebook

Facebook

  • Fans get exclusive free gifts

  • Customers also have chances to Facebook Chat with creators of the products

  • Fans get a chance to review products and talk about their Bath & Body Works experiences

  • http://www.facebook.com/bathandbodyworks


Swot analysis

SWOT Analysis

  • Strengths

    • Reasonable Price

    • Recognized Brand Image

    • Strong Customer Loyalty

  • Weakness

    • Large box company that carry same type of products

    • Unsuccessful promotion of new natural products


Swot analysis cont

SWOT Analysis Cont.

  • Opportunity

    • E-Commence- better understanding of target market

    • Social Media Optimization

    • Twitter

    • Promote and educate natural products

  • Threats

    • Reduced Spending due to economy

    • Competition form other body care shops


New digital marketing strategy

New Digital Marketing Strategy

  • Stronger presence on Twitter

  • Social Shopping on Website


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