Download
1 / 11

Bath & Body Works - PowerPoint PPT Presentation


  • 281 Views
  • Uploaded on

Bath & Body Works. What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/16256812 The Company Launched in 1990 in New Albany, OH A brand was launched under the Umbrella of the Limited Company. Products Solds. Company Size . Total Stores = 1606 United States Canada Middle East

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Bath & Body Works' - signa


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Bath body works
Bath & Body Works

  • What Bath & Body Works is..

    • http://vimeo.com/groups/8432/videos/16256812

  • The Company Launched in 1990 in New Albany, OH

  • A brand was launched under the Umbrella of the Limited Company.


Products solds
Products Solds


Company size
Company Size

  • Total Stores = 1606

    • United States

    • Canada

    • Middle East

  • Total Selling Sq Feet= 3,850,000

  • Company Net Sales (in millions)= $2,515


Who is the target customer
Who is the Target Customer?

  • Primary: Women age 18-44

    • Product categories target specific customer based on the products

  • Secondary: Men and Children

    • Products specifically geared


Current marketing srategy
Current Marketing Srategy

  • Integrated Marketing

    • Bounce-Back Coupons

    • Direct Mail

    • Email Capture

    • Mobile Coupons

    • Facebook

    • YouTube


Youtube
YouTube

  • Online Web Commercials to introduce new products

  • Customer get to share reviews, how to use coupons to get the best deal

  • http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5


Facebook
Facebook

  • Fans get exclusive free gifts

  • Customers also have chances to Facebook Chat with creators of the products

  • Fans get a chance to review products and talk about their Bath & Body Works experiences

  • http://www.facebook.com/bathandbodyworks


Swot analysis
SWOT Analysis

  • Strengths

    • Reasonable Price

    • Recognized Brand Image

    • Strong Customer Loyalty

  • Weakness

    • Large box company that carry same type of products

    • Unsuccessful promotion of new natural products


Swot analysis cont
SWOT Analysis Cont.

  • Opportunity

    • E-Commence- better understanding of target market

    • Social Media Optimization

    • Twitter

    • Promote and educate natural products

  • Threats

    • Reduced Spending due to economy

    • Competition form other body care shops


New digital marketing strategy
New Digital Marketing Strategy

  • Stronger presence on Twitter

  • Social Shopping on Website


ad