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5 Steps to Restoring the Effectiveness
of Your PPC Campaign
Restoring the Effectiveness of Your PPC Campaign
Apparently, PPC advertising is a gateway to online success for several marketers out there.
To some small businesses and beginners, however, it is always challenging to drive traffic through pay per click advertising. While every business manages to attract small gains and favourable changes in the beginning, most lose their track down the road and undermine their campaign.
That said, we have come up with a little help by gathering immediate steps you can take in an attempt to boost your ineffective PPC campaign.
Abandon ineffective keywords now
When your PPC campaign doesn’t seem to yield good results for your business, it’s definitely time to look back into your keywords.
Using the right mix of keywords remains one of the most crucial factors contributing to PPC success.
2. When negative keywords make sense
It may sound inappropriate to some marketers but adding negative keywords to your campaign is necessary to tackle bad searches. To get the most out of your effort and money, define negative keywords for your campaign that specify where your ads should not appear.
3. Reconstruct the landing page
A PPC ad that gets a lot of traffic only to direct it to an irrelevant landing page is probably doing more harm than good to your business. In order to achieve high conversion rates, it is important to make the landing page as specific to your targeted keywords as possible.
4. Heed the quality score
Google rates ads with a quality score that provides an insight into the quality and relevant of both your keywords and PPC ads.
5. Analyse and re-structure
One practical way to improve your advertising campaign is to just review the ads thoroughly.
Sometimes, the smallest of mistakes like misspelled words or a bad design can disrupt the functionality of a campaign no matter how relevant your keywords. Check your ad copy, design, message (you intend to convey through your campaign) and your offers for their uniqueness, relevance and originality.
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