Effective Implementation of FCTC Policies

1. Effective Implementation of FCTC Policies Smoke-free Policies Plain packaging and health warningsPricing Policies and contrabandDeveloping the evidence Base for FCTC Policies

2. ITC Country – Future Plans with ITC • US – ITC supplement to investigate health warning labels • Transfer/Renewal of P01 2014 • What should the focus be??? • FDA/NIDA Center Grants • Packaging • Product design • Communications/marketing • PATH Project

4. Translating Tobacco Control Science into Practice… Effective Implementation of FCTC Policies Pre-WCTOH Workshop - March 8, 2009

5. Estimated cumulative tobacco deaths 1950-2050 520 500 500 400 340 Tobacco deaths (millions) 300 220 200 190 100 70 0 1950 2000 2025 2050 Year World Bank. Curbing the epidemic: Governments and the economics of tobacco control. World Bank Publications, 1999. p80. Our Challenge: Speed of Action Matters Impact of policies depends on factors including: – Intervention date – Effect size A reduction of 10% in cigarette consumption today would prevent an estimated 10 million cancer deaths by 2030

6. A global problem requires a global solutionFramework Convention on Tobacco Control (FCTC) adopted in 2003 170+ Contracting Parties*

7. Key requirements of FCTC • Price and tax measures to reduce demand (Article 6) • Protection from exposure to tobacco smoke (Article 8) • Regulation of the contents of tobacco products (Article 9) • Regulation of tobacco product disclosures (Article 10) • Packaging and labelling (Article 11) • Warnings • Elimination of misleading descriptors (e.g., “light” “mild”) • Education, communication, training, public awareness (Article 12) • Ban tobacco advertising, sponsorship and promotion (Article 13) • Dependence and cessation treatments (Article 14) • Prevent illicit trade of tobacco products (Article 15) • Conferences of the Parties: COP-1: Feb 2006 in Switzerland COP-2: July 2007 in Thailand COP-3: Nov 2008 in S. Africa COP-4: Nov 2010 in Uruguay COP-5: Nov 2012 in S. Korea

8. Our Faculty Smoke-free policies Mark Travers, Roswell Park Cancer Institute James Thrasher, University of South Carolina Marc Willemson, Dutch Foundation on Smoking & Health Qiang Li, China CDC

9. Our Faculty Plain Packaging and Health Warnings Kylie Lindorff, Cancer Council Victoria Dave Hammond, University of Waterloo Ron Borland, Cancer Council Victoria

10. Our Faculty Pricing policies and contraband Frank Chaloupka, University of Illinois-Chicago AydaYurekli, World Health Organization RahmatAwang, UniversitiSains Malaysia

11. Our Faculty Developing the evidence base for fctc policies – findings from the itc project

13. Hey, Geoff, what do we do next?