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Connecting Millions of Americans with Health Coverage. The 2013-2014 Opportunity. Sampling of Partners . A New Way to Enroll in Coverage. Complete single application. Enrolled in correct program!. Consumers can connect to whichever program they are eligible for, no matter where they start.

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Connecting millions of americans with health coverage
Connecting Millions of Americans with Health Coverage

The 2013-2014 Opportunity



A new way to enroll in coverage
A New Way to Enroll in Coverage

Complete single application

Enrolled in correct program!

Consumers can connect to whichever program they are eligible for, no matter where they start.

Determine eligibility

Exchange

Medicaid

In-Person Assistance

CHIP

Single Application


Two thirds of the uninsured live in 13 states
Two thirds of the uninsured live in 13 states

Uninsured by State

67% of uninsured live in 13 states

Number of Uninsured

<230K

230K - 600K

600K - 1.1M

1.1M+

Source: Census Bureau, Current Population Survey,

March 2011 and 2012


The uninsured demographic profile nonelderly uninsured ages 0 64
The Uninsured: Demographic Profile(Nonelderly Uninsured, Ages 0-64)

62%

Live in Families with at least One Full Time Worker

47%

53%

Source: Kaiser Commission on Medicaid and the Uninsured, October 2012


Lack of awareness creates opportunity for education messaging
Lack of awareness creates opportunity for education + messaging

of the uninsured don’t know about the new health insurance exchanges

of people who could be eligible for the new Medicaid expansion don’t know about it

Enrollment in optional public benefit programs is well below 100%

Limited public awareness of benefits of recent health reforms

78%

83%

Source: ASPE, March 2012; Enroll America, Nov 2012


Past Experiences Seeking Coverage messaging

have shopped for insurance outside their job

44%

have been

uninsured for 2 years or more

67%

Source: Enroll America, November 2012


Four key messages to reach most uninsured
Four Key Messages to Reach Most Uninsured messaging

One of these = top message for 89% of population

Source: Enroll America, November 2012



Uninsured but online and connected
Uninsured, but Online and Connected messaging

Percent

Source: Enroll America, Forthcoming March 2013


Too important to do online
Too Important to Do Online? messaging

Percent

*Data provided are for all African Americans; subset for uninsured African Americans not available.

Source: Enroll America, Forthcoming March 2013


Public perceptions
Public Perceptions messaging

75%

Three out of four of the newly eligible want in-person assistance to learn about and enroll in coverage.

Help gets them from here…

…to here.

Source: Enroll America, November 2012


Help i need somebody
Help, I Need Somebody! messaging

How?

What Kind?

From Whom?

Where?

Source: Enroll America, November 2012


Understanding assistance options
Understanding messagingAssistance Options

Consumer Assistance Programs

Other Community Based Groups

Medicaid eligibility workers

Insurance Agents, Brokers

*IPA programs not available in federally facilitated exchange states.


The get covered america campaign
The Get Covered America Campaign messaging

www.getcoveredamerica.org


Www enrollamerica org
www.enrollamerica.org messaging

More Information On:

  • Best practices in outreach and enrollment

  • Exchange branding research

  • Public opinion polling

  • Mapping tools

  • Statewide marketing and outreach plans

  • And more!


Questions
Questions? messaging

  • Ani Fete

  • Director, State Assistance and Government Affairs

  • Enroll America

  • [email protected]

  • www.enrollamerica.org


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