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Tourism Clusters – a model for the development of innovative tourism products Thorsten Kirschner – Cluster Manager

Tourism Clusters – a model for the development of innovative tourism products Thorsten Kirschner – Cluster Manager. www.tourism-cluster-romania.com.

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Tourism Clusters – a model for the development of innovative tourism products Thorsten Kirschner – Cluster Manager

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  1. Tourism Clusters – a model for the development of innovative tourism products Thorsten Kirschner – Cluster Manager www.tourism-cluster-romania.com

  2. Enterprise or industry cluster = geographic concentration of inter-connected companies, specialised suppliers, service providers and institutions along an industrial value chain Tourism cluster = accumulation of tourist resources and attractions, infrastructures, equipments, service companies, other supporting sectors and administrative organism whose integrated and coordinated activities allow to provide the customers with the experience they expect from the destination they choose to visit. Cluster Definitions

  3. Carpathian Tourism Cluster is an independent network of regional and national tourism stakeholders and Romania´s first supra-regional tourismus cluster of national interest. Carpathian Tourism Clusteris a non-profit, non-govermental organisation, organised as association according to Romanian law. Carpathian Tourism Cluster Asociaţia pentru Promovarea şi Dezvoltarea Turismului din judeţul Braşov Initiators: Monteoru Renaissance - Asociaţia pentru dezvoltare regională durabilă în turism – judeţul Buzău

  4. Benefits Partners in the alliance bring in specific strengths,not their business as a whole. They cooperate in specific fields and rest competitors in other fields. • Linking people, skills and knowledge at a regional level does enhance productivity and rate of employment • Boosts innovation • Improves competitive performance of firms • Improves resource utilisations • Stimulates new businesses and investments • Gives a profile to a region and international publicity

  5. Tourismdevelopmentassociationsandrelated NGOs • Localand national authorities • Tour operators/ Travel agencies/ Tourismguides • Event agencies • Accomodationproviders (hotels, hotelchains etc.) • Suppliers of thetourismindustry (equipment, food, beverage) • Leisureandentertainmentindustry (golf, touristparks etc.) • Transportation companies (airlines, buscompanies etc.) • Service andconsultingcompanies • Universities, traininginstitutes Target group & Members Accomodation Suppliers Tour operators Transport Tourism agencies Entertainment Whole regional tourism value chain

  6. Innovation and diversification: Development of innovative tourismproducts and services to attract new tourists • Rise of competitiveness: optimise the value chain in the local tourism industry • Quality: improve the quality of the touristic services (European standards) • Cooperation: exchange of ideas and joint projects between the touristic regions of the Carpathian Mountains andother international tourism destination • Promotion: promote the Romanian Carpathian Mountains as “destination of excellence” within the national tourism promotion strategy “Romania – explore the Carpathian Garden” Objectives

  7. Networking: Organisation of regular meetings of regional and national tourism stakeholders • Thematic working groups (development of new tourism products and services, quality management, events, tourism promotion etc.) • Training to improve the regional tourism value chain (suppliers – agencies – service providers) • Participation to trade fairs, organisation of road shows • International cooperation/ international benchmark with leading tourist destinations • Consulting: Advisory function to public authorities Activities & Projects The projects are developed in cooperation/partnership with national and local authorities, tourism development associations and leading tourism service providers.

  8. Cycling Routes Culinary Concepts Project examples Cultural Events Conferences

  9. + Project examples: Mobile Cooking Romania + + Local Products Romania’s top destinations Tradition Accomodation = Added Value Suppliers Service Providers Destinations

  10. Promotion of regional food tradition and integration of local products into the tourism value chain Running /Planned Projects Development and promotion of homologated cycling routes in the Carpathian and Subcarpathian mountains area Development and promotion of an authentic rural tourism in the Carpathian Mountains area (in cooperation with Asociatia Cele Mai Frumoase Sate din Romania)

  11. Carpathian Tourism Cluster Romania (CTCR)Str. Vlad Tepes 12Brasov/ Kronstadt E-mail: info@tourism-cluster-romania.com www.tourism-cluster-romania.com Contact

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