Reaching the Customer
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Reaching the Customer. HP Survey. According to an HP survey: 64% of small businesses lack confidence in their marketing decisions, 60% felt their marketing could be more effective, and only 27% had designed a company logo. Top online marketing tactics. Blogging (34%, 183 Votes)

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Reaching the Customer

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Reaching the customer

Reaching the Customer


Hp survey

HP Survey

  • According to an HP survey:

    • 64% of small businesses lack confidence in their marketing decisions,

    • 60% felt their marketing could be more effective, and

    • only 27% had designed a company logo


Top online marketing tactics

Top online marketing tactics

  • Blogging (34%, 183 Votes)

  • Microblogging (Twitter) (29%, 155 Votes)

  • Search engine optimization (28%, 151 Votes)

  • Social network participation (Facebook, LinkedIn) (26%, 137 Votes)

  • Email marketing (17%, 90 Votes)

  • Social media monitoring & outreach (17%, 88 Votes)

  • Pay per click (14%, 73 Votes)

  • Blogger relations (12%, 64 Votes)

  • Video marketing (10%, 51 Votes)

  • Social media advertising (7%, 39 Votes)


Tactics ctd

Tactics ctd.

  • Online/digital public relations (7%, 38 Votes)

  • Affiliate marketing (7%, 37 Votes)

  • Corporate web site (7%, 36 Votes)

  • Viral marketing (6%, 34 Votes)

  • Free content (eBooks, white papers) (6%, 33 Votes)

  • Online communities/forums (6%, 33 Votes)

  • Branded microsites (6%, 30 Votes)

  • User generated content (5%, 26 Votes)

    Source: http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/


Marketing metrics

Marketing Metrics

  • Tracking who buys, when, how, why, where

  • Cost to acquire and retain

  • Following up leads


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