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Reaching the Customer. HP Survey. According to an HP survey: 64% of small businesses lack confidence in their marketing decisions, 60% felt their marketing could be more effective, and only 27% had designed a company logo. Top online marketing tactics. Blogging (34%, 183 Votes)

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Presentation Transcript
hp survey
HP Survey
  • According to an HP survey:
    • 64% of small businesses lack confidence in their marketing decisions,
    • 60% felt their marketing could be more effective, and
    • only 27% had designed a company logo
top online marketing tactics
Top online marketing tactics
  • Blogging (34%, 183 Votes)
  • Microblogging (Twitter) (29%, 155 Votes)
  • Search engine optimization (28%, 151 Votes)
  • Social network participation (Facebook, LinkedIn) (26%, 137 Votes)
  • Email marketing (17%, 90 Votes)
  • Social media monitoring & outreach (17%, 88 Votes)
  • Pay per click (14%, 73 Votes)
  • Blogger relations (12%, 64 Votes)
  • Video marketing (10%, 51 Votes)
  • Social media advertising (7%, 39 Votes)
tactics ctd
Tactics ctd.
  • Online/digital public relations (7%, 38 Votes)
  • Affiliate marketing (7%, 37 Votes)
  • Corporate web site (7%, 36 Votes)
  • Viral marketing (6%, 34 Votes)
  • Free content (eBooks, white papers) (6%, 33 Votes)
  • Online communities/forums (6%, 33 Votes)
  • Branded microsites (6%, 30 Votes)
  • User generated content (5%, 26 Votes)

Source: http://www.toprankblog.com/2009/02/reader-poll-top-digital-marketing-tactics-for-2009/

marketing metrics
Marketing Metrics
  • Tracking who buys, when, how, why, where
  • Cost to acquire and retain
  • Following up leads
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