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Product Mix

Product Mix. Marketing. Bellwork. Think about the last time you bought something. What other similar products were at that store? What other types products were at the store? BE PREPARED TO SHARE. Identification. Circle key vocabulary or key concepts. 7.

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Product Mix

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  1. Product Mix Marketing

  2. Bellwork Think about the last time you bought something. What other similar products were at that store? What other types products were at the store? BE PREPARED TO SHARE Property of CTE Joint Venture

  3. Identification Circle key vocabulary or key concepts 7 PROPERTY OF PIMA COUNTY JTED, 2010

  4. Objectives Property of CTE Joint Venture

  5. Vocabulary (Worksheet) Property of CTE Joint Venture

  6. Define Vocabulary • Product mix - All the different products a company makes or sells • Product line – Group of closely related products manufactured or sold by a business • Product item – A specific model, brand, or size of a product within a product line Property of CTE Joint Venture

  7. Example of a Product Mix Possible product mix samples from Pound On Inc Property of CTE Joint Venture

  8. Product Line Hammer product line samples from Pound On Inc Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

  9. Product Items There are four product items from Pound On Inc One product item One product item One product item One product item Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

  10. Define Vocabulary • Product width – The number of different product lines a business manufactures or sells • Product depth – The number of product items offered within each product line Property of CTE Joint Venture

  11. Product Width Pound On Inc offers a WIDE variety of products Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

  12. Product Depth Pound On Inc offers a depth on certain products Property of CTE Joint Venture Hammer picture from http://trade.indiamart.com/details.mp?offer=1220016962

  13. Individual Practice (Worksheet) Property of CTE Joint Venture

  14. Individual Practice • Select one company that makes a product. For the last section, fill in each section of the worksheet using that company as YOUR example. BE PREPARED TO SHARE Property of CTE Joint Venture

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