Lockdown not loosen your Ad spend

1. Let Lockdown not loosen your Ad spend Where is the nearest click and collection? What time does our local store close, given the latest COVID-19 restrictions? Where can I order the toy car I want for Christmas? Our bet is that Google is your first calling port to answer any of these questions. If so, you are not alone. In fact, it is estimated that Google searches 5.8 billion users a day. While there are other search engines like Bing and Yahoo, it is the most popular. So with so many potential customers - let's face it, some of those 5.8 billion are bound to search for your specific product or service - businesses can't just ignore ads on Google. Thanks to restrictions in physical stores around the world to prevent the spread of the coronavirus, we are even more so. Nate Burke, CEO and founder of Diginius, an e-commerce solutions provider specializing in digital marketing PPC management, explains how you can make the most of your Google advertising activities. The first round of locks, which took place in the spring and early spring, saw many businesses with physical outlets almost completely shut down. Going digital is the only option for many to have a chance to survive. This has seen the transition of restaurants offering online ordering services, more and more retailers, to e-commerce, and the professional services of remote meetings via video conferencing. Despite some easing of restrictions, many have focused on digital. For example, video conferencing, such as Microsoft Teams, which grew 894% between February and June 2020, is now widely regarded as the office's best friend. For example, restaurants have developed a minimum contact desk service that allows customers to order and pay for meals on their phones by scanning a QR code or downloading an application. But now, with the re-imposition of locking restrictions in the UK and many other parts of the world, businesses looking to maximize their sales and profits before Christmas and before the New Year can't help but miss the advertising opportunities available. Google. PPC PPC advertising is perhaps the most obvious opportunity. It's the best way to ensure that your brand stands out in front of an audience and can help create a leap in traffic and potential. Paid Search immediately identifies "buyers". People who write and click on a certain keyword are already in buying mode, even though they are in the research phase of the journey and are very strong compared to the rest of the marketing market. This is because seekers are looking for comfort. We waited for the query from the first list on the Search Engine Results Page (SERP) to answer our query. Otherwise, it's more likely to change than navigating our search page and results pages. That's why getting your brand on this important first page is so important to success on Google, and that's why paid ads are so useful. If the price is right for you, it can not only promise a guaranteed place here, but also potentially offer you the number one position.

2. In addition to SERPs, ads can be created for the ad network using visual aids in the form of graphics and videos to attract potential in the Google Shopping Network, which is useful for e-commerce businesses that want to increase sales. However, to ensure that your ads are shown to people who will add value to your business, PPC activities need to be strategically tailored and effectively managed. Accounting, keywords, and offer strategies need to be thought out, followed, and then adjusted to ensure that your business is effective and that you get a return on your investment. This requires both advertising costs and training, salary, or a dedicated staff, time, and budget for both advertising costs and management practices to hand over the position to an agency. However, despite the capital required to get started, there are a number of ways to get results. For example, re-marketing can help you minimize lost potential and increase your budget by targeting potential customers who are interested in your product or service. Automation strategies are something else. For example, the offer and ad copy may be changed automatically depending on factors such as the time of day, location, and user-specific query expression. This reduces the chances of users who do not intend to receive or send requests to click, and as a result reduces the budget spent in vain. Another way to get the most out of search ads is to replicate campaigns in Microsoft Ads, which generally have better investment returns, albeit with less competition, cheaper clicks, and less search volume. LOCAL STRATEGY One of the biggest benefits of the Internet is the ability to connect regardless of the physical distance between businesses and customers. With locking apps, the online offer offers access to a wider customer base than just a location-limited store or physical facility. However, the Internet is a big, old place. Many businesses host more competition than they learn in the physical world, and it's easy to get lost as a result, especially if you're in the early stages of being online. So, even if you are a retailer offering to collect clicks and jobs as usual from afar, keeping local stuff is the best bet for online success. In fact, Google uses a Compatibility, Distance, and Convexity model to determine search results. The ones that are most relevant, closest to the search, and most popular or popular are more likely to rank higher in the results pages. To maximize your chances of earning a high ranking for those looking for products and services in your local area, you should make maximum use of tools such as Google My Business and reviews. In addition to providing vital business information to potential clients, such as your address, contact information, and COVID-regulated business hours, you can in still trust and confidence in them by providing them with a job that seems well-organized and organized. This is especially important as it reduces consumer sentiment due to the pandemic. So far, businesses have done a good job of adapting their processes to changing customer needs in a short period of time and in incredibly challenging conditions. When the coronavirus crisis is over and many are looking to a future online, the only thing we can be sure of right now is that businesses and retailers need to take action now to seize the opportunity. Using platforms like Google and Microsoft, entrepreneurs not only find the best out of a bad

3. situation, but also place their brands at the forefront of the industry of their choice, and gain a significant advantage when markets reopen in a new digital focus.