Market    Opportunity        Analysis

Market Opportunity Analysis PowerPoint PPT Presentation


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Market Opportunity Analysis. Issues addressed: Is market-opportunity analysis different for online firms?What are the two generic

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Market Opportunity Analysis

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1. Chapter 3 Market Opportunity Analysis

2. Market Opportunity Analysis

3. Market Opportunity Analysis

4. Market Opportunity Analysis for Online Firms

5. Market Opportunity Analysis for Online Firms

6. Adding Value

7. Adding Value Creating New Value: Customize offerings Ex: ebags.com Radically extend reach and access WebMD.com enables access to medical information Build community Ex; iVillage.com Enable collaboration Ex: MeetingWorks.com Introduce new functionality or experience Ex: virtual design environments

8. Market Opportunity Analysis Framework

9. Four Key Environments: The “Sweet Spot” for Market Opportunity

10. 1: Identify Unmet and/or Underserved Customer Needs - Understand the Customer’s Buying Process

11. 1: MarketWatch.com - Unmet and Underserved Needs

12. 1: MarketWatch.com - Customers and Needs The customer decision process reveals three sets of interconnected unmet and underserved needs.

13. 2: Identify Specific Customers a Company Will Pursue: Segmentation Approaches

14. 2: Identify Specific Customers

15. 2: Identify Specific Customers

16. 2: MarketWatch.com – Identify Customers in Licensing Segments

17. 3: Assess Firm’s Relative Advantage

18. 3: Competitor Profiling for Kodak

19. 3: Assess Firm’s Relative Advantage

20. 3: Competitor Mapping to Selected Segments for Kodak

21. 4: Assess Firm’s Resources Available to Deliver the Offering

22. 4: Assess Firm’s Resources Available to Deliver the Offering

23. 5: Assess the Market’s Technological Readiness

24. 5: Assess the Market’s Technological Readiness

25. 6: Specify the Opportunity in Concrete Terms

26. 6: MarketWatch.com: Opportunity Story

27. 7: Assessing Opportunity Attractiveness

28. 7: MarketWatch.com - Opportunity Attractiveness

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