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KonferensiPariwisataNasional “ MeningkatkanDayaSaingPariwisata Daerah”. Oleh : S. B. WiryantiSukamdani , CHA KetuaBadanPromosiPariwisata Indonesia (BPPI). Indonesia Tourism Promotion Board (ITPB). SusunanPengurusPenentuKebijakan BPPI ( Keppres No 148/M Tahun 2011):.

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KonferensiPariwisataNasional “ MeningkatkanDayaSaingPariwisata Daerah”

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Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

KonferensiPariwisataNasional“MeningkatkanDayaSaingPariwisata Daerah”

Oleh :

S. B. WiryantiSukamdani, CHA

KetuaBadanPromosiPariwisata Indonesia (BPPI)


Susunanpenguruspenentukebijakan bppi keppres no 148 m tahun 2011

Indonesia Tourism Promotion Board (ITPB)

SusunanPengurusPenentuKebijakan BPPI (Keppres No 148/M Tahun 2011):

Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA

(Persatuan Hotel danRestoran Indonesia )

WakilKetua: Bernada Sukma Harahap

(Asosiasi Perusahaan Perjalanan Wisata Indonesia)

Sekretaris: RetnoKusumayanti, S.Sos, MH

(Hotel Human Resources Manager Association)

Anggota:

1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta )

2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia)

3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia )

4. Tengku Burhanuddin, SE (ASOSIASI PENERBANGAN )

5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI )

6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR)


Strategic plan for indonesia tourism promotion board itpb

Strategic Plan for Indonesia Tourism Promotion Board (ITPB)

Presenting the Wonders


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Indonesia Tourism Promotion Board (ITPB)

Contents

  • Background.

  • Vision and mission based on law # 10 / 2009

  • Strategic – Partnership (2011-2015): Vision,

  • Mission, and Values

  • Vision and Mission (2011-2015)

  • VALUES (2011-2015)

  • Key Strategies (2011-2015)

  • 3 Key Initiatives / Programs (2011-2015)

  • Logo


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Indonesia Tourism Promotion Board (ITPB)

VISION based on Law # 10 /2009

Vision

To become

Credible –partner of Government of Indonesia

and capable to coordinate main stakeholders in promoting Indonesia Tourism


Indonesia tourism promotion board itpb

Indonesia Tourism Promotion Board (ITPB)

MISSION: based on law # 10/2009

  • Mission

  • 1. To enhance the positive image of tourism in Indonesia.

  • To increase in tourist arrivals and foreign exchange earnings

  • significantly.

  • 3. To increase domestic tourist visits and spending

  • significantly.

  • 4. To mobilize sources other than government budgetin line

  • with laws.

  • 5. To conduct research in tourism development and tourism

  • business .


Indonesia tourism promotion board itpb1

Indonesia Tourism Promotion Board (ITPB)

Strategic – Partnership (2011-2015)

Wonderful Indonesia:

Presenting the Wonders

Trust-worthiness

Citizenship

Respon-sibilities

Respect

VISION – MISSION - VALUES


Indonesia tourism promotion board itpb2

Indonesia Tourism Promotion Board (ITPB)

Vision (2015)

To become

The strategic –partner of Government of Indonesia

In promoting Indonesia Tourism for enhancing

the equity, creativity, and sustainability

to its main stakeholders


Indonesia tourism promotion board itpb3

Indonesia Tourism Promotion Board (ITPB)

MISSION: WHAT BUSINESS ARE WE IN?

Mission (2015)

To grow the equity of Indonesia Tourism business in the dynamic economic landscape

To commercialize the creativity of Indonesia Tourism talents in the new wave cultural paradox

To expose the sustainability of Indonesia Tourism Society in the endangered natural-setting


Indonesia tourism promotion board itpb4

Indonesia Tourism Promotion Board (ITPB)

VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY?

CITIZENSHIP

“To show national-duty in every initiatives”

TRUST-WORTHINESS

“To ensure total integrity in every efforts”

VALUES

RESPECT

“To honor others In every interactions “

Responsibility

“To be accountable to every activities”


Indonesia tourism promotion board itpb5

Indonesia Tourism Promotion Board (ITPB)

Key Strategies (2011-2015)

CREATIVE

TOURISM

LOW-SEASON

TOURISM

Grow

Commercialize

FOCUS: No over promise

COMPLEMENT: To the Ministry (of Tourism & Creative Economy)

UNIQUE: Own initiatives

PLATFORM: For key stakeholders

LEVERAGE: Limited Resources

Dir-Gen

MARKETING

Dir-Gen

CREATIVE

ECO

Key

Stakeholders

Talent

Business

Dir-Gen

DESTINATION

Sustainability

Explore

GREEN

TOURISM


Indonesia tourism promotion board itpb6

Indonesia Tourism Promotion Board (ITPB)

3 Key Initiatives / Programs

LOW SEASONS TOURISM

CREATIVE TOURISM

GREEN TOURISM

ORG

INTRO

ACTIVITIES


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Indonesia Tourism Promotion Board (ITPB)

ProgramBPPI

  • Low Season Tourism ->DirjenPariwisata

    • November, Januari, Februari, Maret

  • Creative Tourism->DirjenEkraf

    • Combine tourism & creative economy

      ITTF>Batik Extravaganza, Pearl, Ceramic, Painting & Handy craft Exhibition

  • Green Tourism->DirjenDestinasi

    • Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc

    • Seminar - Green Hotel, Green Building, Green Environment

    • Conference - Drugs Enforcement - Bali, FORBES CEO - Jakarta, etc

    • Exhibition - Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp – Jakarta, etc


Indonesia tourism promotion board itpb7

Indonesia Tourism Promotion Board (ITPB)


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Design by MarkPlus Inc.


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

RapatPertamaPembentukanKetua, WakilKetuadanSekretaris , Senin 31 Oktober 2011


Konferensipariwisatanasional meningkatkandayasaingpariwisata daerah

Terima kasih

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