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Myton Smoothie Bar. Aims & Objectives. What are Aims & Objectives. Every business has a distinct set of aims and objectives. Aims : are the long-term visions or goals of a business. Objectives: are specific, measurable targets to help to achieve the overall aims of the business.

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Myton Smoothie Bar

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Myton smoothie bar
Myton Smoothie Bar

Aims & Objectives


What are aims objectives
What are Aims & Objectives

  • Every business has a distinct set of aims and objectives.

  • Aims: are the long-term visions or goals of a business.

  • Objectives: are specific, measurable targets to help to achieve the overall aims of the business.


Aims objectives
Aims & Objectives

  • Most people think that businesses only have one aim and objective. Which is?

    • To make a profit.

  • In actual fact most businesses have many aims and objectives which may include:

    • Survival

    • Profit maximisation

    • Increase sales

    • Expansion

    • To be environmentally friendly


The aims of four different businesses
The aims of four different businesses:

  • A local council – to provide a range of services that enhances the quality of life of the population it serves.

  • A theme park – to provide a piece of magic to everyone who visits, young or old.

  • A cancer charity – to raise the awareness of this condition and to provide the support to continue a programme of research and education.

  • A removals company – to provide customers with a worry-free solution to their house move.


Myton smoothie bar

What are the aims of the Smoothie bar? Suggest any key words you think should be integrated into the aim.

Aim


Objectives
Objectives: you think should be integrated into the aim.

  • To be really useful to a business, objectives should be SMART. This stands for:

    • Specific – explain exactly what is to be achieved;

    • Measurable – a form of measurement i.e. % to see what has been achieved;

    • Achievable – should provide a challenge (to motivate) but should be capable of being delivered;

    • Realistic – it should be reasonable to expect that the objective can be met by those responsible for it;

    • Timely/Time-bound – it should have a defined timeline setting out by when it should be achieved.


Example the fire service
Example: The Fire Service you think should be integrated into the aim.

Aim: To save lives

Objectives: Remember they need to be SMART Specific, Measurable, Achievable, Relevant, Timely/Time bound

A couple of examples of objectives may be –

  • 98% of all road traffic accidents responded to within 20 minutes

  • All staff updated on life-saving techniques every 6 months


Mission statement
Mission Statement you think should be integrated into the aim.

  • A mission statement is a brief statement of the purpose.

  • Companies sometimes use their mission statement as an advertising slogan, but the intention of a genuine mission statement is to keep members and users aware of the organisation's purpose.

  • "To enable people and businesses throughout the world to realize their full potential."—Microsoft


The facts
The Facts you think should be integrated into the aim.

  • According to research, the average person in the UK eats less than 3 portions of fruit and vegetables a day, instead of the recommended 5.

  • Obesity is rising among children. In the past ten years it has doubled in six-year-olds (to 8.5 per cent) and trebled among 15-year-olds (to 15 per cent).

  • In response to some of the issues highlighted the school canteen is considering opening a Smoothie Bar.


What is a smoothie
What is a Smoothie? you think should be integrated into the aim.

A Smoothie is a blended drink made from natural ingredients; usually fruits and juices but sometimes other natural flavours such as vegetables, peanut butter, or even green tea.

Check out the link below for some recipe ideas:

http://www.5aday.nhs.uk/FunGames/SuperSumoSmoothie.aspx


The smoothie bar
The Smoothie Bar you think should be integrated into the aim.

  • The Smoothie Bar will sell a wide range of Smoothie with a minimum of 2-3 portions of fruit and vegetables in each drink at an affordable price.


Myton smoothie bar
Task you think should be integrated into the aim.

  • Write an aim for the Smoothie Bar.

  • Write three SMART objectives which set out how the Smoothie Bar will achieve its aim.


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