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Myton Smoothie Bar. Aims & Objectives. What are Aims & Objectives. Every business has a distinct set of aims and objectives. Aims : are the long-term visions or goals of a business. Objectives: are specific, measurable targets to help to achieve the overall aims of the business.

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Myton Smoothie Bar

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Myton smoothie bar

Myton Smoothie Bar

Aims & Objectives

What are aims objectives

What are Aims & Objectives

  • Every business has a distinct set of aims and objectives.

  • Aims: are the long-term visions or goals of a business.

  • Objectives: are specific, measurable targets to help to achieve the overall aims of the business.

Aims objectives

Aims & Objectives

  • Most people think that businesses only have one aim and objective. Which is?

    • To make a profit.

  • In actual fact most businesses have many aims and objectives which may include:

    • Survival

    • Profit maximisation

    • Increase sales

    • Expansion

    • To be environmentally friendly

The aims of four different businesses

The aims of four different businesses:

  • A local council – to provide a range of services that enhances the quality of life of the population it serves.

  • A theme park – to provide a piece of magic to everyone who visits, young or old.

  • A cancer charity – to raise the awareness of this condition and to provide the support to continue a programme of research and education.

  • A removals company – to provide customers with a worry-free solution to their house move.

Myton smoothie bar

What are the aims of the Smoothie bar? Suggest any key words you think should be integrated into the aim.




  • To be really useful to a business, objectives should be SMART. This stands for:

    • Specific – explain exactly what is to be achieved;

    • Measurable – a form of measurement i.e. % to see what has been achieved;

    • Achievable – should provide a challenge (to motivate) but should be capable of being delivered;

    • Realistic – it should be reasonable to expect that the objective can be met by those responsible for it;

    • Timely/Time-bound – it should have a defined timeline setting out by when it should be achieved.

Example the fire service

Example: The Fire Service

Aim: To save lives

Objectives: Remember they need to be SMART Specific, Measurable, Achievable, Relevant, Timely/Time bound

A couple of examples of objectives may be –

  • 98% of all road traffic accidents responded to within 20 minutes

  • All staff updated on life-saving techniques every 6 months

Mission statement

Mission Statement

  • A mission statement is a brief statement of the purpose.

  • Companies sometimes use their mission statement as an advertising slogan, but the intention of a genuine mission statement is to keep members and users aware of the organisation's purpose.

  • "To enable people and businesses throughout the world to realize their full potential."—Microsoft

The facts

The Facts

  • According to research, the average person in the UK eats less than 3 portions of fruit and vegetables a day, instead of the recommended 5.

  • Obesity is rising among children. In the past ten years it has doubled in six-year-olds (to 8.5 per cent) and trebled among 15-year-olds (to 15 per cent).

  • In response to some of the issues highlighted the school canteen is considering opening a Smoothie Bar.

What is a smoothie

What is a Smoothie?

A Smoothie is a blended drink made from natural ingredients; usually fruits and juices but sometimes other natural flavours such as vegetables, peanut butter, or even green tea.

Check out the link below for some recipe ideas:

The smoothie bar

The Smoothie Bar

  • The Smoothie Bar will sell a wide range of Smoothie with a minimum of 2-3 portions of fruit and vegetables in each drink at an affordable price.

Myton smoothie bar


  • Write an aim for the Smoothie Bar.

  • Write three SMART objectives which set out how the Smoothie Bar will achieve its aim.

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