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POC MINNESOTA

POC MINNESOTA. Promoting and Supporting People of Color in Business in Minnesota. Problem. The state of Minnesot a is projecting growth in several racially diverse areas of the population

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POC MINNESOTA

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  1. POC MINNESOTA Promoting and Supporting People of Color in Business in Minnesota

  2. Problem • The state of Minnesota is projecting growth in several racially diverse areas of the population • The state economy is missing an opportunity to leverage this growth to create new businesses and job opportunities targeted at this demographic • The state doesn’t have a comprehensive resource to attract and retain the talents of these groups for economical development

  3. Solution • Develop new online tools for reaching and encouraging the diversity of incoming population • Develop pipeline by matching constituents with economic development opportunities • Create and provide mentoring from resident entrepreneurs and business professional

  4. Work • Defined the business problem • Developed an initial business model using a business model canvas • Mapped out initial partners and resources • Created a storyboard of the experience • Collaborated with a diverse group of people from state and local government on refining the idea • Built a mock-up to start shaping the customer experience

  5. Data • The team used the population projections data from the Admin Minnesota site. • The focus was on the growth of each group to determine the mix of races by 2035 • The business filling data was examined but the team found no use for this dataset • New datasets will be required to move the project forward i.e. access to contracting opportunities from the Office of the Secretary of State

  6. Team Bios David Edgerton Jr. • IT Strategic Business Partner, National Marrow Donor Program • Owner, CelluWorks, LLC • MBA, University of Minnesota • BSEE, North Carolina A&T State University

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