Business Library Resources

1. Business Library Resources ADV 486 – Dave Regan January 17, 2013 By Breezy Silver

2. Using the Business Library The Business Library has several resources for you including: • Databases and books • Remote access to databases • Research Guides and Help Guides for the databases • 24/7 Help Line • Group Study Rooms • E-Token Printing

3. Your Course Guide http://libguides.lib.msu.edu/adv486 It also can be found linked on the Business Library web site.

4. Industry Analysis These resources will help answer the questions: • What is going on in the industry? • What are new trends? • What are the major companies in the industry and what is happening with them?

5. Industry Analysis • Mintel Oxygen Reports • IBISWorld • Global Market Information Database (Passport GMID) • MarketLine Advantage • Freedonia Focus • GBI Research • Plunkett Research Online

6. Mintel Oxygen Reports • Industry overview and trends • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Includes some commercials • Create account with MSU email address • Connect to Mintel Oxygen Reports • Examples: • Innovations in the Insurance Marketplace – US – November 2012 • Property and Casualty Insurance – US – October 2011 • Cause Marketing - US - August 2011 • Attitudes Toward Corporate Social Responsibility - US - September 2012 • Family Leisure Trends - US - March 2011 • New Cars – US – October 2012 • Small Cars - US - September 2012 • Attitudes to Internet Advertising - US - July 2011 • Attitudes to Traditional Advertising - US - November 2011 • Marketing to Gen X - US - April 2011 • Marketing to Teens - US - November 2012

7. IBISWorld • Similar to Mintel but less consumer information • Covers other areas • Includes operating conditions (think SWOT) • Connect to IBISWorld • Examples: • Automobile Insurance – OD4765 • Online Insurance Brokers – OD4768 • Insurance Brokers & Agencies in the US – 52421 • Donations, Grants & Endowment in the US – 81321 • Golf Courses & Country Clubs in the US – 71391 • Golf Driving Ranges & Family Fun Centers in the US – 71399 • Car & Automobile Manufacturing in the US – 33611a

8. Freedonia Focus • More industrial focusedbut some service industries • Examples • Property and Casualty Insurance: United States • Entire section on automobiles

9. Consumer Analysis These resources will help answer the questions: • Who are the target market? • What are the consumer demographics, psychographic, and behavioral factors?

10. Consumer Analysis • Mintel Oxygen Reports • Simply Map • eMarketer • Statista • Simmons OneView • SRDS • ProQuestEntrepreneurship

11. SimplyMap • What are the people like in the area? • Provides information on what people are doing -Consumer spending, buying patterns, and activities • Nice graphics. • 5 Users at a time • Create account using MSU email address • Connect to Simply Map • Help Guide: http://libguides.lib.msu.edu/simplymap • Examples: • Cash contributions to charities and other organizations (Household Average), 2011 • % SHOPPING | PURCHASING DECISIONS | PURCHASING DECISNS-PRODUCTS BGHT LST 12M | AUTOMOBILE, 2010 • % of agree MY CAR SHOULD EXPRESS MY PERSONALITY, 2010 – more on what and why purchase cars • % FINANCIAL SERVICES | PROPERTY & VEHICLE INSURANCE | PROPERTY & VEHICLE INSURANCE - TYPES | AUTOMOTIVE, 2010 • % Households: Very Young (<25) Single Parent Families with Children with Lower Income, 2012

12. eMarketer Online marketing statistics Articles and reports Consumers, media usage, mobile, social media, and more Connect to eMarketer

13. Statista Statistics on over 80,000 topics including advertising Connect to Statista

14. SRDS • Includes hobbies and activities • Also has advertising information like radio stations, web sites, and newspapers. • Use in Internet Explorer • Connect to SRDS

15. Campaigns & Advertisements • AdForum • Mintel Oxygen Reports • Encyclopedia of Major Marketing Campaigns

16. Company Research • What are other companies doing? • Can find company description and competitors • Help with SWOT analyses • Can be hit or miss • MarketLine Advantage • ReferenceUSAhas local companies and allows to find nearby businesses • Look at competitors

17. News & Articles • These resources will help you find articles in magazines, journals, and newspapers about companies and industries. • What is going on now? What is being said about or by the players involved? • Use various keywords (ex. instead of Facebook, use social media)

18. News & Articles • Business Source Complete • ABI/INFORM Complete • Communication & Mass Media Complete • Factiva • LexisNexis Academic

19. Books

20. Citing Your Sources • Just do it! • Citing Business Databases in APA Style

21. One little addition • Advertising Redbooks

22. Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading) • For Database Access Problems • Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.