Feb 2013. IT Challenges in scaling a consumer internet business. Introduction to Policybazaar Challenges we faced in scaling. The consumer is confused. 49 Licenses pending!!. Simple and relevant comparisons drive traffic. Term Quotes. Health Quotes.
The consumer is confused
49 Licenses pending!!
Retail Industry is primarily Traditional Investment products
Source: IRDA annual report 2010-11; Motor Report 2011, Health Report 2011; Management estimates of Aggregator Business
No. of Policies
**Over 50% of the industry now offers term products online
Creating an online insurance business is expensive
Auction based on Cost per click
No Auction but merit based listing
No of partners
No of transactions