Feb 2013
Download
1 / 16

Feb 2013 - PowerPoint PPT Presentation


  • 121 Views
  • Uploaded on

Feb 2013. IT Challenges in scaling a consumer internet business. Introduction to Policybazaar Challenges we faced in scaling. The consumer is confused. 49 Licenses pending!!. Simple and relevant comparisons drive traffic. Term Quotes. Health Quotes.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Feb 2013' - sherri


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

It challenges in scaling a consumer internet business
IT Challenges in scaling a consumer internet business

  • Introduction to Policybazaar

  • Challenges we faced in scaling


The consumer is confused

49 Licenses pending!!



Aggregators promote simpler high utility products which are otherwise barely distributed
Aggregators promote, simpler, high utility products, which are otherwise barely distributed

Retail Industry is primarily Traditional Investment products

Source: IRDA annual report 2010-11; Motor Report 2011, Health Report 2011; Management estimates of Aggregator Business


Over 60 of online term is marketed by aggregators
Over 60% of online term is marketed by Aggregators are otherwise barely distributed

No. of Policies

**Over 50% of the industry now offers term products online


C are otherwise barely distributedreating an online insurance business is expensive


Aggregator reduces cost of marketing are otherwise barely distributedeveryone pays the same, rather than an auction, where the highest bidder gets the position

Auction based on Cost per click

No Auction but merit based listing


Lower cost of acquisition has lead to acceptance by insurance players
Lower Cost of Acquisition has lead to are otherwise barely distributedAcceptance by Insurance players

No of partners


Transactions grew rapidly
Transactions grew rapidly are otherwise barely distributed

No of transactions


Aggregator model costs decline rapidly with scale
Aggregator Model: Costs decline rapidly with scale are otherwise barely distributed


It challenges in scaling a consumer internet business1
IT Challenges in scaling a consumer internet business are otherwise barely distributed

  • Introduction to Policybazaar

  • Challenges we faced in scaling


Upgrading your team
Upgrading your team are otherwise barely distributed

  • Team can only scale as much as its leader

  • Some people will grow, some will not

  • Camaraderie is good, but to a limit

  • Specialists are necessary

  • Product management function is critical


Issues with scaling
Issues with scaling are otherwise barely distributed

  • Drawing the vision – getting the team to imbibe it

  • Bite the Bullet

  • Hiring right

    • Leaders

    • Specialists

    • Diversity

  • Patience – it takes time

  • Overinvest in aligning to business


Aligning to business
Aligning to business are otherwise barely distributed

  • Product Management to mirror business

  • Regular meetings and Updates at BU level

  • Scale the scope of IT

  • Retain the agility in the process

  • Business aligned v/s core


It as strategy
IT as strategy are otherwise barely distributed

  • Most consumer businesses are innovating

  • Standardize and productize innovation

  • Tech helps in productivity and error free

  • Leadership position retention

  • IT has the potential to lead…


ad