Feb 2013
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Feb 2013. IT Challenges in scaling a consumer internet business. Introduction to Policybazaar Challenges we faced in scaling. The consumer is confused. 49 Licenses pending!!. Simple and relevant comparisons drive traffic. Term Quotes. Health Quotes.

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Feb 2013

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Feb 2013

Feb 2013


It challenges in scaling a consumer internet business

IT Challenges in scaling a consumer internet business

  • Introduction to Policybazaar

  • Challenges we faced in scaling


Feb 2013

The consumer is confused

49 Licenses pending!!


Simple and relevant comparisons drive traffic

Simple and relevant comparisons drive traffic

Term Quotes

Health Quotes


Aggregators promote simpler high utility products which are otherwise barely distributed

Aggregators promote, simpler, high utility products, which are otherwise barely distributed

Retail Industry is primarily Traditional Investment products

Source: IRDA annual report 2010-11; Motor Report 2011, Health Report 2011; Management estimates of Aggregator Business


Over 60 of online term is marketed by aggregators

Over 60% of online term is marketed by Aggregators

No. of Policies

**Over 50% of the industry now offers term products online


Feb 2013

Creating an online insurance business is expensive


Feb 2013

Aggregator reduces cost of marketingeveryone pays the same, rather than an auction, where the highest bidder gets the position

Auction based on Cost per click

No Auction but merit based listing


Lower cost of acquisition has lead to acceptance by insurance players

Lower Cost of Acquisition has lead toAcceptance by Insurance players

No of partners


Transactions grew rapidly

Transactions grew rapidly

No of transactions


Aggregator model costs decline rapidly with scale

Aggregator Model: Costs decline rapidly with scale


It challenges in scaling a consumer internet business1

IT Challenges in scaling a consumer internet business

  • Introduction to Policybazaar

  • Challenges we faced in scaling


Upgrading your team

Upgrading your team

  • Team can only scale as much as its leader

  • Some people will grow, some will not

  • Camaraderie is good, but to a limit

  • Specialists are necessary

  • Product management function is critical


Issues with scaling

Issues with scaling

  • Drawing the vision – getting the team to imbibe it

  • Bite the Bullet

  • Hiring right

    • Leaders

    • Specialists

    • Diversity

  • Patience – it takes time

  • Overinvest in aligning to business


Aligning to business

Aligning to business

  • Product Management to mirror business

  • Regular meetings and Updates at BU level

  • Scale the scope of IT

  • Retain the agility in the process

  • Business aligned v/s core


It as strategy

IT as strategy

  • Most consumer businesses are innovating

  • Standardize and productize innovation

  • Tech helps in productivity and error free

  • Leadership position retention

  • IT has the potential to lead…


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