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The Smart Mobile Terminal. Stefan Majurin, Vice President, Sales Nokia CMO EMEA. June 2004 forecast of mobile services. Global Mobile Service Revenues. Entertainment & Media 3%. Business data services 5%. Other data services 2%. Business data services 1%. Entertainment & Media

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The smart mobile terminal l.jpg

The Smart Mobile Terminal

Stefan Majurin,

Vice President, Sales

Nokia CMO EMEA


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June 2004 forecast of mobile services

Global Mobile Service Revenues

Entertainment & Media

3%

Business data services

5%

Other data services

2%

Business data services

1%

Entertainment & Media

11%

Other data services

1%

P-to-p messaging

8%

P-to-p messaging

11%

Voice and other calls

87%

Voice and other calls

71%

2008

Total Revenue: €635bn

2003

Total Revenue: €400bn

  • Growth in Mobile Services Market between 2003 and 2008: CAGR 10%

  • of which:

    • Voice and other calls CAGR 5% and data services CAGR 30%

“Other data services” includes Transaction Services and Advertising

Source: Nokia June 2004


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250

200

150

100

50

0

2003

2004

2005

2006

2007

Smartphone market

  • In 2008 36 %of the mobile handset market will be smartphones, equivalent to shipments of 240 million units/annum

ArcChart Research, March 2004

Smartphone market volume estimate

Market volume (M)

Zelos Group (January 2004)

Gartner Group (October 2003)


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Smartphone

Ovum Inquiry – March 2004


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Smartphone business ecosystem

ArcChart Research, March 2004


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Series 60

More value for operators

WinningSeries 60ecosystem

More business forDevelopers and ProductCreation Community

More functionality for the phone manufacturers


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The Smarter the Phone, the Greater the ARPU

Calls, calls, calls…..

Sending and receiving messages and email with office attachments

Sending & receiving calendar updates

Integrated Media gallery

Taking & sharing images and video

On-line video

& music consumption

Online & Local Printing

Easy access to internet services

Customized Operator services, downloading additional applications


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VOICE

MESSAGING

TRAFFIC

IMAGING

APPLICATIONS

BROWSING

Higher, Sustainable ARPU

Key findings from a user study:

Over 40% have sent MMS

Over 70% of the people surveyed uses applications utilizing GPRS link

The average user takes over 50 photos / month

Browsing is popular, generating 76% of the GPRS traffic.

WWW is the the most popular browsing destination

Over 30% of the people surveyed had installed a 3rd party application. On average, this group downloaded 3-4 applications / month

Source: Nokia originated study on the Nokia 6600 usage in UK and Germany, April 04


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Series 60 on Symbian to Volumes

More than 10 million smart phones based on Series 60 have been sold by the end of April, 2004 making Series 60 the leading smart phone platform on the market.

  • 7 Licensees

  • 16 Series 60 devices

  • Over 100 operators selling Series 60 devices

  • Series 60 overtakes PDA market volumes

  • Symbian: "At the end of Q1 2004 over 30 phones based on Symbian OS were under development”


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Series 60 Platform moving to volume categories

Series 60 is moving towards mid-tier and high volume segments

High-tier

Gamingphone

Camera/Imagingphone

Enterprisephone

Personal

Business

Mid-tier


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Mass Market Uptake of Applications

During which time frame are the following services expected to become successful within your market?

  • 130 in-depth telephone interviews were carried out worldwide, with senior individuals within operators and industry influencer organisations

  • A total of 81 interviews were carried out with Operators

Mobile Email

Downloadable mobile games

Music downloading

Photo messaging

Mobile Web browsing

Push-to-talk over Cellular

Personal Information Management (PIM)

Terminal personalisation Packages

On-line gaming

Wide area mobile connectivity

to enterprise applications

Presence services

Multiplayer mobile games

Location based services

Video streaming

Real-time video sharing

Video messaging

Video telephony

Q1 2004 Sample : 130

Source, Trend Consulting Q1 2004


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Top 5 applications already fully supported in terminals

RICHER

FOCUS ON TOP 5 (Trend Consulting)

  • Mobile Email

    • Business User Package

    • Consumer Package

  • Downlodable Mobile Games

    • Java MIDP 2.0

    • Symbian S60 Games

  • Music Downloading

    • Stereo MP3/AAC Player

    • Hot swap MMC Card

  • Photo Messaging

    • OMA MMS 1.2

    • 1,3 MP Digital Camera

  • Mobile Web Browsing

    • WML/XHTML

    • HTML

FASTER

AFFORDABLE


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Convergence interoperability requires collaboration

  • Open platforms approach to create a mass market

  • Industry cooperation and standardization

  • Globally specified open interfaces and protocols

  • Multiple business models

  • Multivendor implementations - no lock-ins

  • Domain specific strong standards endorsed

  • Cross-domain global interoperability


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