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Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy. Bill Balderaz Webbed Marketing. Webbed Marketing. A full service web marketing organization

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Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy

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Search engine optimization basics tips and tricks for building an effective seo strategy l.jpg

Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy

Bill Balderaz

Webbed Marketing


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Webbed Marketing

  • A full service web marketing organization

  • Clients include: Cardinal Health, Dominion Homes and YUM Brands, Ohio Dominican, Moochie and Co., Birds Eye Foods

  • Creators of the Webbed-O-Meter, the first tool to measure online “Buzz”

  • Measurable results


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What is SEO?

SEO: Search Engine Optimization

Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…)

Marketing your website


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Why does my company need SEO?

Majority of traffic to

your website is driven from the search engines


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Organic vs Paid Search

Paid Search

Organic Search


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What do search engines care about?

Onsite

Offsite

Technical Stuff

Voodoo


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Onsite Optimization

  • A lot of relevant, descriptive, free, updated and original content

  • Use of keyword in body copy

  • Headers, bold, and link text

  • Killer title tags

  • Keyword Use in URL

  • Alt Tags

  • Internal Linking

  • External Linking


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Offsite Optimization

Quality of links

Number of links

Relevancy of links

Growth of links

Age of link

Text surrounding link

Anchor text


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Technical Stuff

Age of domain

Meta description

Meta tags

Domain Extension

PageRank

Accessibility


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Voodoo

Historical performance (time on page, clicks, Analytics)

Semantic Association

“Manual Authority”


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Onsite Optimization

Highest level of control

Most immediate impact

Lowest resource requirement


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A well optimized page…

Title tag

Repetition

of keywords

Alt tags


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Keyword Ranking


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Text heavy, keyword rich, original content


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Keyword Ranking


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Use of Keyword in Body Copy


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Keyword Ranking


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Headers, bold, and link text


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Keyword Use in URL


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Keyword Use in URL?


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Keyword Ranking


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Killer Title Tags


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Online Personal Training


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Alt Tags


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Keyword Ranking


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Internal Linking


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A Word about the Wiki

  • Why Wikipedia is damn near perfect for SEO


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Wikipedia

Title Tag

Meta Description


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Wikipedia


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Your Examples


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