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Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy. Bill Balderaz Webbed Marketing. Webbed Marketing. A full service web marketing organization

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search engine optimization basics tips and tricks for building an effective seo strategy

Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy

Bill Balderaz

Webbed Marketing

webbed marketing
Webbed Marketing
  • A full service web marketing organization
  • Clients include: Cardinal Health, Dominion Homes and YUM Brands, Ohio Dominican, Moochie and Co., Birds Eye Foods
  • Creators of the Webbed-O-Meter, the first tool to measure online “Buzz”
  • Measurable results
slide3

What is SEO?

SEO: Search Engine Optimization

Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…)

Marketing your website

why does my company need seo
Why does my company need SEO?

Majority of traffic to

your website is driven from the search engines

organic vs paid search
Organic vs Paid Search

Paid Search

Organic Search

what do search engines care about
What do search engines care about?

Onsite

Offsite

Technical Stuff

Voodoo

onsite optimization
Onsite Optimization
  • A lot of relevant, descriptive, free, updated and original content
  • Use of keyword in body copy
  • Headers, bold, and link text
  • Killer title tags
  • Keyword Use in URL
  • Alt Tags
  • Internal Linking
  • External Linking
offsite optimization
Offsite Optimization

Quality of links

Number of links

Relevancy of links

Growth of links

Age of link

Text surrounding link

Anchor text

technical stuff
Technical Stuff

Age of domain

Meta description

Meta tags

Domain Extension

PageRank

Accessibility

voodoo
Voodoo

Historical performance (time on page, clicks, Analytics)

Semantic Association

“Manual Authority”

onsite optimization11
Onsite Optimization

Highest level of control

Most immediate impact

Lowest resource requirement

a well optimized page
A well optimized page…

Title tag

Repetition

of keywords

Alt tags

a word about the wiki
A Word about the Wiki
  • Why Wikipedia is damn near perfect for SEO
wikipedia
Wikipedia

Title Tag

Meta Description

ad